September 20, 2017

Get listed on Google Maps

Get listed on Google Maps

Get listed on Google Maps

Getting listed on Google Maps is more important now a day’s then it was before. Last October Google put the SEO world upside down on their heads when it changed how Google Maps is displayed. Now Google Maps is displayed as Google Places within the regular organic listings. Most local business’s worked really hard and spent a fortune on getting their business to rank on Google for their local services and local products. Then poof! Gone with a major change, go to love it when Google makes a change. Although the smart local business’s followed suite and optimized their local Google Maps listing.

Getting listed on Google Maps is not rocket science.

It’s almost identical to ranking a website within Google Organic. But the truth being there are many ranking

Get listed on Google Maps

Get listed on Google Maps

factors to Google Maps – Google Places for those who don’t like to call it what it really is. I don’t believe that anybody has really touched what are the true ranking factors. I don’t believe that most SEO’s  really took the time to truly understand or know what makes a Google Maps listing rank. I have found that ranking any local company requires several steps. Believe it or not, even in tough market like Los Angeles, any Google Local listing can be ranked. Where as in the Google organic world,  all SEO’s know we start with onsite optimization and proceed to offsite optimization. Both on site and off site optimization applies to ranking a local business listing, just one difference, it’s not about in bound links, at least not the way most would SEO’s would think.

Onsite Optimization Factors for Ranking Google Maps

Onsite optimization of your Google Maps listing requires a well written Google Places listing. Your keywords must be embedded in your local listing. I’m not talking about being spammy either. You have to use the right keywords in the right places. You get a very small area to describe your business, use them sparingly. Next choose your categories must be chosen correctly.  You have to choose at least one of Google’s suggested categories, but this does not mean you have to choose their category first. Next you have to write your “Additional Details” correctly. Just about everybody I have seen screws this one up. There’s a lot more that goes into writing the correct “Additional Details” and this article would get really long, so I’m not going to totally dig into it. Maybe in future post I will dig into it more. Now another major Google Maps factor, “Google Coupons”. Google love’s people who share and one of the ways to share is to list your coupons within your Google Place’s page. Again these need to be written correctly to truly gain the most value out of them.

Offsite Optimization Factors for Ranking Google Maps

Whereas ranking a normal website within Google’s natural listing, comes down to inbound links. And not just a bunch of links, but text links. Google relies on other websites to tell them what a site is all about. The same theory applies here, but it’s not just the links. It comes down to what other websites are saying about your local listing. These factors include listing your “Companies Name” + “Company Address” + “Company Telephone Number” = a well ranked Google Maps listing. These sites are called “citation sites”. Google use’s citation sites to gather information about your company, including populating your Google Places listing with relevant information. Also don’t forget to list your own company information on your company website. This would seem like common sense to most, but you would believe how many forget this. Also you need a link to your Google Maps listing using your keywords on the page. You can get a link from Google just by doing a search for your company and using your keywords on Google Maps. This will embed the keywords in your link that you get from Google.

If you going to get listing on Google Maps

you’re going to need to follow the right steps. Again getting listing on Google Maps is not rocket science and usually once your ranked, your there for a long time. Next month I am releasing a new book and training program on this called the “Local Search Engine Blueprint“.

Local Search Engine Blueprint

Local Search Engine Blueprint

I have been working on the Local Search Engine Blueprint for almost a year now. When I wrote the book, that was easy, but I didn’t just want to write another eBook. So I started creating training videos on each and every step. Well that still wasn’t good enough, so I created a community forum for local business owners that still might be having problems and also a way I can get updates to members. Oh yea, the Local Search Engine Blueprint couldn’t just have a well written book, great videos, awesome forum, but I needed to create a members only site! Anyway I think I have done enough of shameless self promoting for one post.

Good luck and I hope you found this useful and don’t forget to keep an eye out for the “Local Search Engine Blueprint“!

Have Fun,

Chaz Key

Article Source: NineEye.com/Blog

Article: Get listed on Google Maps

Author: Chaz Key

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

outdated strategy.

“If search engine optimization isn’t what gets you up to the top of the list, what is?” said Springer, who runs boutique event planning firm Esprit Productions in Libertyville, Illinois. “We designed it with search engine optimization totally in mind.”

Entrepreneurs like Springer may want to reconsider pouring money into search engine optimization (SEO) as their primary marketing strategy, according to Chris Dixon, who recently penned a controversial blog (bit.ly/gjIzMJ), titled: “SEO is no longer a viable marketing strategy for startups”.

“I talk to a lot of startups and almost none that I know of post-2008 have gained significant traction through SEO,” wrote Dixon, the co-founder of online startup Hunch, who has invested in numerous startups, including Skype and Foursquare.

Dixon was immediately taken to task by defenders of SEO, the popular means of boosting an organization’s presence in Internet searches with keywords and relevant Web links.

Among them was Dave McClure, a prominent angel investor and founding partner of the Silicon Valley tech incubator 500 Startups. “I’m contrarian because SEO works. SEO obviously matters,” said McClure, adding it generates “huge amounts of monetization on the Web, huge amounts of traffic – organically and paid.”

SEO NO “MAGIC POTION”

Many technology experts don’t buy Dixon’s argument, but most, including McClure, concede that SEO must be viewed as part of a more comprehensive strategy that gives increased weight to newly emerging platforms. They also point out that higher standards for quality are making effective SEO even more time-consuming than ever before, adding to the difficulty faced by startups with limited resources at their disposal.

“I’m not saying you can’t make progress with SEO,” said Ryan Evans, who runs the Chicago-based online marketing company Rand Media Group. “But I think there’s a lot of people out there selling SEO as a magic potion and if it sounds too good to be true, it probably is.”

To illustrate an increasingly balanced approach among Internet promoters, Evans cited the tagline for online marketing conference SES (Search Engine Strategies), which bills itself as: “the leading search and social marketing event.”

“SEO has become less of a technical exercise done in a vacuum,” said Evans, who uses a combination of SEO, public relations, pay per click, email and social media to gain momentum for clients.

An integrated approach is certainly the thinking behind HubSpot, a software platform that helps small businesses use and measure a variety of Web-based marketing techniques – blogging, social media, content management and email – to help generate qualified business leads. Founder Dharmesh Shah said his company, itself a startup, draws two of every 10 visitors by way of Facebook and Twitter. Despite that he remains a strong proponent of SEO.

“The big reason SEO is still important to small business is simple: people are still using search engines, especially Google, with great frequency,” said Shah, another critic on Dixon’s blog. “And unlike other channels to reach customers, connecting to users searching is worth more, because there is active intent.”

BLACK HAT BE GONE

Shah maintains the playing field for small companies deploying SEO has leveled off in recent months. Quality standards have improved, making it harder to throw big bucks at the process by creating server farms and using other questionable, so-called “black hat” tactics.

“In the early days of search engine optimization you had some rough and unsavory charters that were doing all manner of unpleasant things to try and game the system,” Shah said, adding the emphasis now is on creating relevant, original content and an engaging online experience. “Now Google and all the search engines have gotten much better about (detecting) that.”

That may be one of the reasons why small businesses are increasingly relying on SEO. According to a survey by email marketing company Constant Contact, 29 percent of small businesses were engaged in some form of SEO. An additional 13 percent had plans to employ SEO within six months, according to the survey, which polled nearly 3,800 small companies in March.

Dixon, who said his column has been “widely misunderstood” to be against SEO in general, believes it should be used to augment a marketing campaign and “should not be core to a startup’s business plan.”

However, he is not as optimistic as Shah about the decrease of black hat practices, despite Google’s best efforts, and in his blog insisted there are “many billions of dollars and tens of thousands of people working to game SEO.” In this atmosphere, startups that produce high-quality content will be hard pressed to appear high up in search engine results, argued Dixon.

“Until that changes,” he wrote in his blog, “startups – who generally have small teams, small budgets, and the scruples to avoid black-hat tactics – should no longer consider SEO a viable marketing strategy.”

 

Article Source: Reuters

Article: Is SEO DOA as a core marketing strategy?

Author: Deborah L. Cohen

 


Just a quick note by Chaz Key:

I picked up this story about search engine optimization from Reuters. I thought this story carried a lot of value. I will admit I did correct a few things like where the article was talking about search engine optimization and only listed it as “search engine”. I hope the original author doesn’t mind, but I felt these small things needed to be corrected.

I also need to add my own two cents on this article about SEO, imagine that. Look if you are a small or large business, you must optimize you site. Thinking like Kevin Costner in “Field of Dreams”, “You build it, they will come” is just not true! If you build it and nobody can find it is a true waste of money and time. If a company does not optimize its website, then don’t build a website, it’s not worth the money! You would have better luck buying a sign advertising on a bus stop. Maybe somebody driving by, just might be looking for what your selling. Personally I would rather have somebody online find me because there were looking for me and I not talking about my company name. Good luck if you don’t believe in SEO.

Have Fun,

Chaz Key

Do Shortened URL’s Hurt or Help Your Rankings?

Do Shortened URL’s Hurt or Help Your Rankings?

Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign. Well good news! Finally a definitive answer from Google on whether they penalize a link (or site for that matter) that uses shortened urls:

The Good News
Straight from Matt Cutts, who is known as the voice of SEO from Google, has stated in a recent video that shortened urls will not penalize your link. This means that even though a link is shortened, you will still get the link juice. He specifically states that a shortened url will pass on page rank to the site it points to.

 


While many of us in the industry have already realized that shortened urls do pass on page rank, I decided to write about it, because I see that this is a common question being asked not only by newbies, but still many in our industry.

How Shortened URL’s Work
Now is probably a good time to go over just how one of these shortened urls work. Basically, a shortened url takes advantage of an http redirect on a home page. So a shortened url is created for a specific domain and when a person clicks on the shortened url link, it visits the original domain and then redirects to its final destination. Many of us in the industry were already aware that 301 redirects (refers to ‘permanent 301 redirect’ which is an ‘SEO Friendly’ redirect) are a common and ‘Google approved’ way of directing traffic to a new site.

Best Practices When Using Shortened URL’s
With the rise of social networking sites such as Facebook and Twitter, shortened urls have taken off and are common place. However, as I surf the web I notice occasionally mediocre or even poor usage of these shortened urls. Obviously, you can’t dictate the way users use this tool, but I have come across many links posted by web developers and marketers which are self defeating in purpose. Here are some tips on making the most of shortened urls.

Only use shortened urls when you have to. This might seem obvious, but there is no need to post shortened urls on your website or trusted assets unless the url is exceptionally long.

Generally speaking, use urls where they are common-place such as on Twitter and Facebook. If they are used on other types of sites or media, they can seem suspicious to those viewing them. As a marketer the last thing you want to do to a prospect is put a seed of doubt on whether or not it is safe to click on a link. This means that unless it’s especially necessary, try not to place shortened urls in HTML email newsletters.

Use shortened urls from known services. Not only are viewers more aware of these urls, but you never know if a fly by night shortened url company has server problems or simply goes out of business – leaving your link dead. Two services I recommend are bit.ly or Google’s own service goo.gl (pictured below).

Article Source: Promotion World

Author: Roger Janik

Article: Do Shortened URL’s Hurt or Help Your Rankings?

Edited By: Chaz Key

 

 

Sorry, folks. It’s not always about the SEO. Response from Google video, “How would a non-optimized site outrank a site which has done SEO?” – Nine Eye

Sorry, folks. It’s not always about the SEO. Response from Google video, “How would a non-optimized site outrank a site which has done SEO?”

Yesterday, Matt Cutts, Supreme Master of Google Space, Time, and SEO, posted his latest video response to a question that I thought was just priceless.



If you don’t want to play the video, the question was, “When analyzing rankings for highly competitive keywords in our industry, we have found sites not as optimized as ours (on-page), and that have few links, and little content are still ahead of us. What gives? Why are ‘un-optimized’ sites ranking so well?”

Matt provides a perfect and accurate answer to the question, in a technical sense, which I’m not going to copy here, but basically he chalked it up to a variety of unseen factors, like the fact that you can’t see all the links to a competitor’s site using the “link:” variable, etc. etc.

Look, you can get as technical with this answer as you want, but the one thing he really didn’t say in the end (and this isn’t a dig at all) is that maybe that site is just more relevant than hers. Sure, Google uses its algorithm to mimic the way a human would see something as being more relevant than another, but it still comes back to one site being more relevant than another.

You can optimize the daylights out of a site… do everything right, get the content, set the architecture, get the inbound links and still this site is sitting on top of you, probably for a very good reason.

Now, there are a whole host of goofballs that comment on Matt’s posts on YouTube and they all talk about spam and “FAIL!” and all sorts of other crazy, kooky theories like Google was some sort of shadow government. But the truth is, Google doesn’t need to BS you with their answers… the real answers are more complicated than you can imagine.

This is why we always start our relationships with new clients with an SEO audit that looks at their site with best practices in mind for our big three target areas, content, site architecture, and inbound links. Because 99% of the time, you missed something that was pretty basic. Now you have a plan, a strategy for attacking the SEO issues that are right there on the surface, and there’s a great chance it will help you move up the ranks.

But still, we can’t promise anything… and especially that you’re going to overtake your competitor for that one term that really, really bugs you. Any agency that does, it selling you snake oil and you should run away from them with a quickness.

Just please don’t try and make it sound like Google is picking on you… it just sounds pitiful (but that’s for another post).

– Jeff Ferguson

If you feel like your organic traffic is stuck and can’t figure out what’s holding you back, give us a shout and we’ll take about one of our popular SEO audits that will put you on the right path to search marketing greatness.

Jeff Ferguson is CEO of Fang Digital Marketing, a strategic consulting firm specializing in Internet marketing, and board member of the Los Angeles chapter of SEMPO, the Search Engine Marketing Professional Organization.

Article Source: Fang Digital Marketing

Article: Sorry, folks. It’s not always about the SEO. Response from Google video, “How would a non-optimized site outrank a site which has done SEO?”

Author: Jeff Ferguson

Google, Bing still calling each other copycats

Bing's Duane Forrester, left, appeared on a recent panel with Google's Matt Cutts, center, after Google accused Bing of copying.

Google, Bing still calling each other copycats

While search engines are busy crafting results pages to address our every whim, software engineers at Bing and Google have been peering at their competitors and

Bing's Duane Forrester, left, appeared on a recent panel with Google's Matt Cutts, center, after Google accused Bing of copying.

Bing's Duane Forrester, left, appeared on a recent panel with Google's Matt Cutts, center, after Google accused Bing of copying.

crying foul.

An executive for Bing, Microsoft’s search engine, recently accused Google of stealing its ideas for designs and products. That followed an allegation by Google that Microsoft was monitoring Google search queries in an effort to copy its results pages.

This war of words comes as Bing appears to be eroding at least some of Google’s dominant market share.

Google controlled 64% of the U.S. search market in March, down from 67% in February and almost 70% in December 2010, according to market research firm Experian Hitwise. Bing-powered search, which includes Yahoo!, rose to 30% of the market in March, up from 25.7% last December.

Google has added new search interfaces in the last couple of months that target specific categories. For example, a search for “chicken noodle soup” offers a recipes browser, and a query for “Dark Knight Rises release” places a “best guess” about the movie’s opening date (it’s July 20, 2012) at the top of the page.

These tools try to predict what information the user is searching for and give them an answer more quickly, without having to click through multiple pages.

That kind of methodology has been a priority for Bing since its inception, said Microsoft Search Director Stefan Weitz.

Bing launched in 2009 amid an advertising bonanza billing itself as “the decision engine.” But refining search algorithms and competing with Google on how it ranks those “10 blue links … is not where we’re going to differentiate,” Weitz told CNN. “That’s not where we’re going to win.”

From the beginning, Bing tried to attack this area aggressively, Weitz said in a recent interview. The search engine would frequently jump to conclusions about what type of information the user intended to find.

But people were put off by Bing’s audaciousness and by the drastic changes from what they were used to in a search-results page, Weitz said.

“We’ve had to kind of come back a bit,” he said. “How do we not freak people out, but shift them to a model that’s more helpful?”

So Microsoft has carefully segmented areas of interest, with recipes, restaurants, entertainment, shoes and other specialized browsing pages. Three-tenths of search queries return a page that has an “answer” at the top of it, Weitz said. Google has caught on, he said.

“They see where the trend is going,” Weitz said. “They launched recipe search, and that was a copy of ours. And then they launch ‘video preview,’ which is another copy of ours — a poor copy.” Google spokespeople did not return requests for comment.

Google employees often argue about whether it’s better to guess at what a user meant and risk getting it wrong, or to let the user take an extra step to decide, said Hartmut Neven, an engineering director for the search leader.

“Our philosophy is, of course, to get the user to what he wants to know or do with as few clicks as possible,” Neven said. “Everybody and his mother has an opinion on what the perfect UI (user interface) is.

“It has as much to do with taste and personal preferences. Therefore, this will always remain a discussion. If you ask 10 people at Google, you will get likely varied opinions.”

Neven couldn’t resist the urge to take a shot at Bing’s mobile application for searching pictures, which he said apes Google’s Goggles app “but, of course, in a more limited fashion.”

As for Google’s accusation in February that Bing copies its results, Weitz dismissed the charge as an overreaction. To refine its search rankings, Microsoft monitors activity from volunteers surfing the broader Web, not just searching on Google, he said.

“We’re academics,” said Weitz, who has worked at Microsoft since 1996. “If plagiarism happens, you start to freak out.”

Article Source: CNN

Article: Google, Bing still calling each other copycats Author: Mark Milian

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites. by Dion Algeri

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

by Dion Algeri on April 18, 2011

This post was inspired by a raucous conversation we had with some CMOs over dinner at the LMA conference in Orlando. Thanks guys!

Here’s the simple truth: Search engine optimization (SEO) is among the most over-hyped marketing tactics in the legal industry. It may even be more hyped

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

than social media.

Law firms want to believe in the magic of SEO — and marketing companies are more than happy to sell it. Yet, few people truly understand how it can bring new business through the door.

Before I elaborate, it’s important to know that organic SEO is a core competency of my firm. We’ve been doing it for a decade and have had great success getting our clients’ sites to the top of the Google results page. Over the years, we’ve also learned that top Google rankings, alone, seldom lead to more clients.

The big misconception
When most marketers think of SEO, they imagine that it works something like this:

  1. A prospective client Googles, say, “bankruptcy lawyer in Los Angeles”.
  2. That person lands on the Bankruptcy section of your website and reads your marketing text.
  3. With a little luck, they contact you and you get a new customer.

While this is how people think SEO should work – it seldom, if ever, works like this for corporate law firms. Why? Because the 3-step path above describes a consumer purchasing experience. This 3-step model might work for “refrigerator magnets” or “Red Sox t-shirts”, but it fails for corporate law firms. Companies just don’t buy legal services in the same way consumers buy toasters.


An aside: Back before we specialized in serving law firms, my company was ranked highly on Google for the term “B2B website design”. We were ranked #1 or #2 for many, many years. It drove lots of traffic to our website. And our phone would occasionally ring with inquiries. However, it didn’t result in a single new client. In most cases, the callers were small, unsophisticated businesses with tiny budgets — and we weren’t interested in working with them.


So, how can SEO work for law firms?
SEO can definitely help law firms attract new clients. However, the model is longer and more circuitous than the 3-step consumer buying path described above. Consider this path:

  1. A prospective client Googles a highly specific search phrase, such as “impact of 2010 financial reform act on credit unions”.
  2. That person lands on an article or blog post you’ve written on that exact subject.
  3. They read your piece and are impressed with your insight.
  4. They surf your website and notice that you specialize in the exact legal micro-niche that concerns them most.
  5. They sign up for your newsletter and subscribe to your blog.
  6. Over the next few years, they follow your blog and read your newsletter. Perhaps they also hear you speak at a conference. The more they hear from you, the more respect they have for your legal insights.
  7. They hire you when a need arises.

Here’s what it boils down to: SEO is no marketing shortcut. For SEO to be successful, you’ve got to think of SEO as simply one more means of getting your thought leadership work (articles, blog posts, case studies, videos, etc.) in front of prospective clients. In other words, it’s just another way to help build your reputation as an expert.

So, if you want to win clients through SEO, write and create more (and better) content. And then perform some basic optimization of articles and blog posts. It’s that simple.

 

Article Source: Great Jakes

Article: Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

Author: Dion Algeri

 

Feather Hair Extensions craze hits Santa Clarita Hair Salon: Local News

Feather Hair Extensions craze hits Santa Clarita Hair Salon

Feather Hair Extensions craze hits Santa Clarita Hair Salon

Santa Clarita Hair Salon is one salon here in Santa Clarita that’s participating in the feather in

Feather Hair Extensions craze hits Santa Clarita Hair Salon

Feather Hair Extensions craze hits Santa Clarita Hair Salon

the hair fashion craze. You can get everything from  rooster feathers and plans to peacock feathers. The feathers last up to eight weeks and can be reused.  Feathers can be curled, flat-ironed, blown dry, basically treated like real hair.

The trend of weaving feathers extensions into hair started on the West Coast. But since celebrities, like Tyler on “American Idol,” started sporting the long feathers into their hair, the style has arrived here as well.

A fashion craze called “feather hair extensions” has been causing a shortage of the specialized rooster feathers used by fly fishermen for tying dry flies.  Owners of fly-fishing shops say they’re getting calls from hair salons all over the country requesting the “saddle hackle” used by fly fishermen. Some have sold out — and one shop has refused to sell its feathers to hair salons.

“Hackle” refers to the feathers; a “cape,” “neck” or “sad­ dle” is the part of the rooster it comes from. “Saddle hackle” is the backside of the rooster with the long, thin feathers coveted by hair salons and fishermen alike.

Anybody interested in the Feather Hair Extensions in Santa Clarita should contact Kim a hairstylist here in Santa Clarita. You can reach Kim by calling 661-209-1525.

 

Article By: ModernHairstylist.com

Article: Feather Hair Extensions craze hits Santa Clarita Hair Salon

 

My personal review on “Google Kills Tags In Favor Of Boost” and Google Tags by Chaz Key

Google Maps listing by searching SEO in Los Agneles

My personal review on “Google Kills Tags In Favor Of Boost” and Google Tags by Chaz Key

Great article I picked up to from Techcrunch today “Google Kills Tags In Favor Of Boost”. I predicted last year that Google Tags would only be temporary and would lead to a newer more stable profit generating system for Google.  Of course “Local Business” is hot right now, local business owners are finally learning how powerful “Local Search” is really becoming and not just in Google Local. The high cost to advertise in a relict like the local Yellow Pages just doesn’t make sense anymore. When I first seen Google’s Tags, it made really no sense to me, because again you cannot buy your way to the top of Google organics and this includes Google Maps. The Tags were merely a way to make your organic listing stand out from the rest. Now here is the real problem, if you did not have an Optimized Google Local listing, you weren’t going to appear anyway! The Google Tag did not help your business to have a stronger listing and appear higher in the organic search searches. Of course if a consumer knew your company name and knew you carried a product that they needed, yes your Google Local listing would display first with your Google Tag, if they knew your company name – and if you were optimized for your company name. Now what about the consumer who doesn’t know your company name? They will of course search for the product or service they need in their local community. Let’s say you were in need of an SEO – (Search Engine Optimization) company, buy you didn’t want to deal with anybody abroad (India) or anybody in New York. Your company was based right here in Los Angeles and you want an SEO that you can meet and see the whites in their eyes. What do you do? Well you might search Google for “SEO Los Angeles“, well that just didn’t do it for you. Now you switch gears and click on Google Maps, because you really want to find a local SEO in Los Angeles.

Google Maps listing by searching SEO in Los Agneles

Our listing by searching SEO in Los Angeles

BAM! you just found what you need. Now I talk about this because our company Nine Eye Interactive Media has a strong presence on Google Local. We took the time to optimize our listing for exactly what we do and that’s SEO – Search Engine Optimization. Now it seems like I maybe doting on ourselves, yes I am.  Because we are optimized to be found in Google Local and you should be too if you offer local services or local products.
In the next couple of weeks, I will be writing a lot more about Google Maps that I like to call Google Local. This is mainly due to promoting my new book called the Local Search Engine Blueprint soon to be released.  I created this book for local business with a small advertising budget to dominate their local market including getting listed on Google Maps. I’m not just talking about another Google Maps listing, but a powerful listing that will not require paid Google Boost listings. Yes this is a shameless attempt at self promotion, but the truth, I am giving away all of Google Maps secrets, well not giving away completely, but you know what I mean.
Take a minute and read the orginal article by TechCrunch, I posted it here on the Nine Eye SEO Blog.
Here’s the link: Google Kills Tags In Favor Of Boost By TechCrunch
Hope you enjoyed the read!
Chaz Key

Article Source: Nine Eye Interactive Media – SEO Blog

Article: My personal review on “Google Kills Tags In Favor Of Boost” and Google Tags by Chaz Key

Google Kills Tags In Favor Of Boost By TechCrunch

Google Kills Tags In Favor Of Boost By TechCrunch

Please take the time to read my review on “Google Kills Tags In Favor Of Boost” and let me know if you enjoyed it! Enjoy the the read.

 


 

Google Kills Tags In Favor Of Boost By TechCrunch

Google is killing Tags, an advertising product for local businesses which allowed them to enhance

Google Kills Tags In Favor Of Boost By TechCrunch

Google Kills Tags In Favor Of Boost By TechCrunch

their Google Maps or Places listings. For a flat $25 monthly fee, local merchants could make their natural listings stand out a bit with a yellow tag and a few words pointing to offers, photos, menus, or links back to their website. Tags were introduced with Google Places, the search engines local listings effort, about a year ago after being tested for a few months.

Google sent an email today to merchants using the service notifying them that it will be shut down in two weeks on April 29. One tipster who sent us a copy of the email writes:
Seems google is killing this offering. Must be a part of the recent restructuring. It was doing pretty well for my company too, I’m pretty bummed about it.
While it’s true that Local is now under senior VP Jeff Huber, there is probably a simpler explanation for why it is getting sunsetted. Tags was an experiment which led to a similar local advertising product called Boost which appears do be doing much better, judging by how much it is now appearing in search results. Boost ads are all of those blue-colored pushpins on Google Maps and in paid search results. Rather than linking to a website, an offer, or a menu, Boost highlights some listings information from Google Places such as an adress or phone number.
These are much more useful, especially in mobile search. Merchants don’t want to drive clicks to their websites, they want to drive foot traffic to their stores or calls for their services. Also Boost is a very straightforward online advertising product. Merchants set a budget and pay per click, whereas Tags appear next to organic results to make them pop and were sold via a flat subscription. Boost is basically a refined version of Tags, and that’s what Google is going with.
For local businesses that like tags, they can still buy them across a dozen competing non-Google sites through Yext Tags. A tag and customized message can be added to any local business listing on sites like Citysearch, Local.com, and SuperPages, Incidentally, Yext is planning on changing the name of this product to on Monday to PowerListings.
Yext CEO Howard Lerman notes that the decision is completely independent, and has more to do with the fact that local merchants understand what a listing is but may have no idea what is a tag. “What this all says is that non-discretionary local is all about the business listing,” says Lerman—”whether its on a mobile device, a search engine, a reviews site, or in an app, listings are how consumers will find and select local businesses.”

Local Listing Example - Google Local - Google Maps - Google Places

Local Listing Example - Google Local - Google Maps - Google Places

 

Article Source: Google Kills Tags In Favor Of Boost By TechCrunch Author: Erick Schonfeld

 

Charlie Chaplin: Google Doodle

Charlie Chaplin at age 9 or 10

Charlie Chaplin Google Doodle

Very cool from Google! I really enjoyed how Google took the time to recognize Charlie Chaplin, one of Americas greatest silent star actors. Although Charlie Chaplin was not from America originally, Charlie Chaplin raised the bar for American silent actors back in the day. I personally am a huge fan of Charlie Chaplin, so I thought it might be nice to follow in Google’s footsteps and take the time to recognize Charlie Chaplin’s 122 birthday.


Below are some neat things I found and wanted to share about Charlie
Chaplin:

Charlie Chaplin at age 9 or 10

Charlie Chaplin at age 9 or 10

Childhood:

Charles Spencer Chaplin was born in London, England, on April 16th 1889. His father was a versatile vocalist and actor; and his mother, known under the stage name of Lily Harley, was an attractive actress and singer, who gained a reputation for her work in the light opera field.

Charlie was thrown on his own resources before he reached the age of ten as the early death of his father and the subsequent illness of his mother made it necessary for Charlie and his brother, Sydney, to fend for themselves.

Having inherited natural talents from their parents, the youngsters took to the stage as the best opportunity for a career. Charlie made his professional debut as a member of a juvenile group called “The Eight Lancashire Lads” and rapidly won popular favour as an outstanding tap dancer.

Beginning of his career:

When he was about fourteen, he got his first chance to act in a legitimate stage show, and ppeared as “Billy” the page boy, in support of William Gillette in “Sherlock Holmes”. At the close of this engagement, Charlie started a career as a comedian in vaudeville, which eventually took him to the United States in 1910 as a featured player with the Fred Karno Repertoire Company.

He scored an immediate hit with American audiences, particularly with his characterization in a sketch entitled “A Night in an English Music Hall”. When the Fred Karno troupe returned to the United States in the fall of 1912 for a repeat tour, Chaplin was offered a motion picture contract.

He finally agreed to appear before the cameras at the expiration of his vaudeville commitments in November 1913; and his entrance in the cinema world took place that month when he joined
Mack Sennett and the Keystone Film Company. His initial salary was $150 a week, but his overnight success on the screen spurred other producers to start negotiations for his services.

At the completion of his Sennett contract, Chaplin moved on to the Essanay Company (1915) at a large increase. Sydney Chaplin had then arrived from England, and took his brother’s place with Keystone as their leading comedian.

The following year Charlie was even more in demand and signed with the Mutual Film Corporation for a much larger sum to make 12 two-reel comedies. These include “The Floorwalker“, “The Fireman“, “The Vagabond“, “One A.M.” (a production in which he was the only character for the entire two reels with the exception of the entrance of a cab driver in the opening scene), “The Count”, “The Pawnshop”, “Behind the Screen”, “The Rink”, “Easy Street” (heralded as his greatest production up to that time), “The Cure”, “The Immigrant” and “The Adventurer”.

Information from: Charlie Chaplin Fan Page

Article Source: Nine Eye Interactive Media Article: Google Celebrating Charlie Chaplin’s 122 Birthday

 

 

 

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