November 19, 2018

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Matt Cutts: Why is Google Going to Penalize Overly Optimized Sites?

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Matt Cutts: Why is Google Going to Penalize Overly Optimized Sites?


Why is Google Going to Penalize Overly Optimized Sites? Or as others might say “Why is Google going to penalize overly SEO’ed sites?” Spamming the spider bots just to get into Google, you’re out.

It’s another Google shake down… If you listened to a panel with Matt Cutts of Google, Duane Forrester Of Bing hosted by Danny Sullivan of Search Engine Land, you got a real earful just at the very end. Matt Cutts of Google’s own spam team made a huge announcement. “We plan to penalize overly optimized sites”. Totally putting website owners on notice.


Why is Google Going to Penalize Overly Optimized Sites?

It’s simple, a lot of site owners have been spamming the Google’s spiderbots just to get clicks to their site. Nothing wrong with a little extra traffic, right? The fact is, we all have to remember Google wants to send your site new traffic, but Google its users and that is a good “Google Experience” or user experience. They don’t want to send one of their users to a site and not get the what they were looking for. Just because the site had some really good onsite optimization.


What is an Overly Optimized Site?

Well Matt Cutts didn’t let this nugget out of the bag. But I can tell you from experience overly optimized sites come in many styles. Most of these sites have a lot of black hat SEO methods hidden in them. They are about to Get “Google Slammed”.


What Can Be Considered Overly Optimized?

  • Keyword Spamming

  • Title Tag Spamming

  • Meta Description Spamming

  • Meta Keyword Spamming (yes Google says they don’t pay attention)

  • Body Content Spamming (you should keep your body content or keyword density between 3.5% to 5% keyword rich)

  • Not enough content (words) on your page (try to have a minimum of 351 words)

  • Hidden Text (yep they still try to hide the text in the same color as the background)

  • Hidden Text Links

  • Duplicate content on each page


If you think you have, you probably have…

Seriously, if you think you have overly optimized your site, you probably have. The reason I say this is because you shouldn’t really care about why Google is going to penalize you. Just create a nice and good relevant site. Make sure your content is what people are really looking for. Create your content for your users and you will be just fine.


Google does not see SEO as spam. Google, Bing and all the other search engine sites really want you to optimize your site. They want you to make your site search engine friendly so they can send you new visitors. They just want to protect me, you and everybody that uses Google.

Article: Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)
Article Source: Nine Eye Interactive Media
Author: Chaz Key

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Google’s Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam
Google's Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam

The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.

There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.

Well, Google have once and for all come out to dispel this myth in a recent video from Matt Cutts, head of the Google’s web spam fighting team.

Put simply, Matt says “No, We don’t consider SEO to be spam.” He also added that SEO is “a valid way to help people find what they’re looking for via search engines.”

Matt did mention though that there are both good and bad SEO tactics and website owners should steer clear of SEO companies that practice black hat SEO techniques. Before you get too frightened by the thought of dodgy SEO practitioners, there are plenty of good SEO companies out there (including ineedhits). Actually the majority of SEO companies practice “white hat” techniques, but, just like in any industry, there are a few rogue practitioners that you must avoid.

If you’re in the market for an SEO company to do your online marketing, here are some things you should consider before making your decision:

  • Do They Practice What They Preach?
    How high does the company’s website rank in organic search engine results? This is a great indication of the company’s abilities to perform SEO when it comes to optimising their clients’ sites.
  • Willingness to Offer Information
    If the company is secretive about their SEO practices and are not willing to answer your questions then they might be practicing some black hat SEO techniques and you should steer clear of this company.
  • Proven Experience via Examples or Testimonials
    Ask the company to provide you with some customer feedback. The company should be able to provide you with examples of sites it has successfully optimised.
  • Ongoing Reporting
    Ensure the company provides you with regular reports so you can monitor the SEO campaign every month or every quarter.
  • In house SEO
    Before hiring a company make sure that their SEO work is done in house and not outsourced to overseas sources, where the quality of work could be lower.

I have included Matt’s video below as it provides more details about Google’s stance on SEO and is well worth watching.

Article: Google’s Matt Cutts Says SEO is Not Spam
Article Source:
Author: Courtney Mills

Google’s Matt Cutts Says SEO is Not Spam

“Google’s Matt Cutts Says SEO is Not Spam” – Great article and share by Courtney Mills

Google’s Matt Cutts To Present Keynote At PubCon Las Vegas 2011

PubCon - WebMastersWorld

PubCon, the premier search and social media conference and expo, has announced that Google head quality control engineer and webspam team leader Matt Cutts will present a keynote address during PubCon Las Vegas 2011, taking place on November 8 – 10 at the Las Vegas Convention Center.

PubCon, the premier search and social media conference and expo, has announced that Google head quality control engineer and webspam team leader Matt Cutts will present a keynote address during PubCon Las Vegas 2011, taking place on November 8 – 10 at the Las Vegas Convention Center.

Since 2000 Cutts has led many key webspam and engineering initiatives that have helped propel Google to becoming one of the world’s most powerful and innovative businesses, and beginning in 2004 he has been a popular and frequent PubCon speaker.

“For PubCon Las Vegas 2011 Matt Cutts will deliver a keynote address featuring his unique Google insider’s take on the current ‘State of the Engine’ and the future of search, followed by a rare uninterrupted period of Q&A time with PubCon audience members, making this a must-attend PubCon event,” said PubCon and WebmasterWorld founder and chief executive Brett Tabke.

Sign up for PubCon Las Vegas 2011 today and join Cutts, Emmy award-winning technology broadcaster Leo Laporte, Disney SEO manager Jeff Preston, SEO coordinator Topher Kohan, Wall Street Journal in-house SEO Alex Bennert and more than 200 other top speakers featured in over 100 sessions within nine daily PubCon conference tracks.

“PubCon Las Vegas 2011 will be a week of unrivaled search and social media learning and exploration with our biggest session lineup ever, and with Cutts offering his special perspective and audience interaction you won’t want to be anyplace but sunny Las Vegas in November,” Tabke added.

Early-bird registration rates are still available for PubCon Las Vegas 2011, the biggest search and social media conference ever this November 8 – 10 in one of the world’s most exciting cities.

Learn more and register at

About PubCon
PubCon is a multi-track educational conference hosted by WebmasterWorld. PubCon, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at

In the U.K., contact Neil Marshall at 512-231-8107 ext 106 or engine at

For more details about sponsorship and exhibition opportunities, contact Strategic Marketing Director Joseph Morin at 512-231-8107 ext 104 or joe at

Did you know Spider Bots are Blind?

3 Blind Mice or Maybe compared to Blind Spider Bots

Did you know Spider Bots are Blind?3 Blind Mice or Maybe compared to Blind Spider Bots

That’s right “Spider Bots are Blind”, they can’t see your pretty website pretty pictures, fancy flash, or really cool videos.  All they can do is read. Just like “Blind People” who read brail, they read a language. Spider Bots crawl your web site for content via text and text links just like your reading now.  They can read the size of your text, the bold text and the color of your text.  People for a while we’re trying to trick Spider Bots in believing the content was there by hiding text in different colors, but just like people they get smart and look for and compare the your text color to your page color.  How is this possible, it’s in the code of your web site? So only deliver quality content that you would be willing to deliver to your customers and readers and the spider bots will love your site.

Spider Bots are “Trying to make sense of your Web Site”!

Everybody believes that Search engines are sophisticated machines and they are. Have you ever been to a web site and just didn’t have a clue what you were supposed to do or what it’s about? Or how about a site you just got flustered with the web site and simply hit that famous “Back Button” because you couldn’t find your way around the site.  Spider Bots do the same thing, they are programmed to leave a web site that they can’t make sense of or navigate around.  When performing Search Engine Optimization on your web site you need to make it easy for Spider Bots to find what they’re looking for, just like your customers.

Your Web Site should be organized and Spider Friendly, also known as Search Engine friendly.

Things you should consider when optimizing your web site:

URL Structure:

Like this:

Not Like this:$?OU812

Site Maps for Search Engines

Sites Maps for

Sites Maps for

Site Maps for your Customers so they can navigate through your pages Title Tags

Each Title Tag should be different describing your page with your keywords and appealing to users to click on.

Each should be different with an appealing description of what the page offers using your keywords.
Meta Keyword Tags

A lot of SEO guys say it doesn’t matter, maybe there just too lazy and don’t want to add them to your site.  Do not keywords stuff these, come up with about 5 to 10 Keywords that describe what your are about and make sure they are relevant.

A lot of SEO Companies are going to say Meta Tags are not important, that’s a myth or an outright lie in my opinion. If Meta Tags are not important, why is Google still tracking them in your “Google WebMaster Tools” account?  Just something for you to think about.

Article: Did you know Spider Bots are Blind?
Article Source: Nine Eye Blog

Did you know Spider Bots are Blind?

Keyword Tools

Keyword Tools = Dollars

Compare Keyword Tools:

How can I find out who is searching for my Services or local business?

There are a number of keyword tools on the internet for finding out what Keyword Tools = Dollarspeople are searching for. Some of the keyword tools are free and some of the tools cost a onetime fee for the software and other tools have a monthly fee.  Each tool has its own uniqueness for Search Engine Optimization and are very helpful.


Here we will cover some of the tools you can access on your own.


  • Google Keyword Tool:

With this tool you can search keywords and phrases and get a count on how many searches were preformed for the previous month. statically shows searches that are both locally in the United States and Globally displayed.  The nice part about this is they also show you what the competition for PPC (pay per click) to help improve your SEM campaigns.


  • Keyword Discovery by Trillion

A free search term suggestion and keyword research tool to offer a more reliable alternative to the original Overture suggestion tool. This tool comes with free access as well as paid subscription.


  • Word Tracker Keyword Tools

Wordtracker’s leading-edge research keyword tool gives you the keywords you need to rise above your competitors in search engine rankings. Even better, they also show you how keyword research can help you discover untapped market niches, get inspiration for new products.


Now also keep in mind each of these keyword tools have their own special purposes. You should really do your own research and find out which keyword tool works best for you. I have used each of these tools and still today by far my favorite is Google’s keyword tool. I like it the best because its easy to use, especially when I am on the go and need to do some simple keyword research.

Doing your research with a good keyword tool can save you a lot of headaches. Not just headaches but time. I have had many clients tell me what they want to rank for and then to find out nobody is looking for there keywords. It doesn’t help to rank for keywords that nobody is searching for.

Good luck on finding the right keyword tool.

Have Fun,

Chaz Key

Article: Keyword Tools
Article Source: Nine Eye Interactive Media

Googles Matt Cutts on PR Updates


Google’s Matt Cutts on PR Updates

Page Rank, or PR, was once the most vital element of ranking in Google. Over time, PR has become just one of many ranking factors. Some have noticed, however, that PR has yet to see an update in the post-Panda world, which led to some questions about whether PR was being further diminished – or even

Google’s Matt Cutts on PR Updates - One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Google’s Matt Cutts on PR Updates

discontinued – as a result of link-buying abuse or other frowned upon behavior. One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Cutts take a roundabout way of getting there, but I’ll skip to the important part: Yes, Page Rank is still a thing, it will still be updated, and there’s no current indication that it’s being diminished as a ranking factor. To explain why people haven’t seen an update since Panda, however, Cutts took the time to explain how the PageRank numbers are generated and displayed.

As it turns out, Google actually keeps track of your new PR every time a portion of the web is re-crawled, which – thanks to Google caffeine – means constantly. The PR for all the sites on the web is “stored on a bank of machines,” and all that data can be exported manually and posted to the Google Toolbar. Additionally, the PR data in Google is “real floats or scalars” that go well beyond just the 0 to 10 rank that the toolbar provides.

The reason to keep the figures more narrow and the exports less frequent go back to avoiding webmaster obsession. Google decided they didn’t want webmasters checking back in multiple times per day to figure out exactly where their PR was, and Cutts specifically emphasizes that “there’s a lot of different stuff you can pay attention to beyond just that green indicator in the Google Toolbar.”

Article Source: Search Engine Journal

Article: Google’s Matt Cutts on PR Updates


Google’s Matt Cutts on PR Updates

I thought this was a great piece by Rob D. Young. So I was inspired to go deeper into this. Make sure you read my thought on this article by reading my post A little about Page Rank. If you like the article, make sure you leave me a comment.

A little about Page Rank

I was inspired to write this post after reading “Google’s Matt Cutts on PR Updates“.  I thought this was a really interesting piece on Page Rank by Rob Young at Search Engine Journal and deserved a deeper review.

Myself and my own projects have seen a huge boost in Page Rank. This all after the big scary “Panda Update“. What I have found since the Panda Update, is that the guys that have been doing things right, really didn’t see a decrease in traffic. Some of my own projects have seen a boost in organic traffic from Google and again a boost in page rank.

SEO 101: 5 Simple Steps to Selecting Your Keywords

Get Keyword Suggestions

Great Article by Erez Barak at Search Engine Watch! While the say “5 Simple Steps to Selecting Your Keywords” and he completely layout the formula for selecting keywords, many who even read this won’t do it correctly or take the extra time to focus on what is really important. Clients always tell me, “my keywords are Sugar Coated Blackbirds” (just made that up – the sugar coated blackbirds part that is) – Then I do a little research and what do you know, nobody is looking! And if nobody is looking for your keywords, then why would you want to pay me to optimize your site for keywords that nobody is looking for! Okay, take me out of the loop, why would you want to spend all the energy and time getting yourself ranked for a keyword that nobody is searching for. The answer, are you ready… YOU WOULDN’T!  SO DON’T DO IT!

The first thing I do when meeting with a client, is check if anybody is even search for keywords. Now you can do this without sophisticated keyword tools, just by checking Google’s very own Keyword Tool.

With Google’s Keyword Tool you can check:

  • Global Monthly Searches
  • Local Monthly Searches
  • Competition – by the way is based on Google Adwords

Not only check the keywords, but get keyword ideas. Imagine that new ideas! So lets say you just can’t find your keywords, may your having a brain fart. Well then, find out who your competition is and simply put their website url and search. Google will return a list of keywords of what they think your competition is about. By the way this is a great tool when a client asks you to review there site! Hint, hint, see what Google is thinking about a site while on the go.

Okay I’m not going to bore you anymore. Take a look at this article, it’s a good read.

My Reviews: SEO 101: 5 Simple Steps to Selecting Your Keywords

by Chaz Key


The original Article from Search Engine Watch

SEO 101: 5 Simple Steps to Selecting Your Keywords

Let’s say you already have a website or are trying to optimize your blog, but haven’t invested much time in search engine optimization (SEO), or the efforts that you have made aren’t paying off. What’s next? Where do you even start?

SEO can be overwhelming if you look at it as an insurmountable project, but if you just take it a step at a time and start small, working your way up over time, the work can be easily achievable – even for a small team.

It’s natural for a company to think that they have the best insight as to what their relevant, target keywords are, but in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. This is why it’s important to do a sanity check, see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online.

Here are five simple steps to selecting your keywords.

1. Own Your Brand Terms

The first thing you want to be sure you rank for is your brand name. As a first step, search for your brand name and see where you rank.

If you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).

In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.

2. Get Keyword Suggestions

Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. When adding keywords relevant to your brand to the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.

  • Head terms = >1,000 monthly searches
  • Mid-terms = 100-1,000 monthly searches
  • Long-tail keywords =

Get Keyword Suggestions

3. Beat Your Competitors

Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Are there any major keywords that you missed?

4. Narrow Down Your Keyword List

Compare your resulting keyword list by relevancy, competition, search volume and current status. The goal is to ultimately pick 10 keywords per SEO campaign – your brand name and four additional keywords.

Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. It will be easier to start where you’re already in the running.

Look at global monthly searches and competition; ideally, you’re looking for low competition and up to 1,000 monthly searches. Think about conversion. Try to imagine people searching on these terms, seeing your site and whether they would actually convert.

5. Build a Plan to Rank for These Target Keywords

Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.

Traffic From Referring Keywords

Get Keyword Suggestions


SEO may be a lot of work early on, but it can have enduring, long-term benefits. When done right, simple SEO can have a major impact on your website traffic and in creating brand awareness in a scalable way.

Article Source: Search Engine Watch

Article: SEO 101: 5 Simple Steps to Selecting Your Keywords

Author: Erez Barak


SEO 101: 5 Simple Steps to Selecting Your Keywords

Link-building for Realtors in Santa Monica – SEO Santa Monica

Chaz Key SEO Los Angeles - Expert

Link-building for Realtors in Santa Monica – SEO Santa Monica

So recently I seen another company offering SEO services in Santa Monica or where ever. But his main focus seems be the Santa Monica area. This SEO was “Bragging” about being #1 for “link-building for Realtors in Santa Monica” in his ad I found on Now normally I would just ignore these and laugh it off as another joker trying to sell something he has no idea about. No I’m not going to call him out on this and I’m not going to say his name in this post, that might be considered rude. So instead I decided to show him how a real SEO, oh by the way if you haven’t figured it out yet, that stands for Search Engine Optimization. Ok back to the topic, So I decided to show him how a real SEO can rank a website for the same keywords being “link-building for Realtors in Santa Monica“. Now this so called SEO used other sites to rank for these keywords and didn’t even rank his own site to the top for these keywords. Ok granted, he did get multiple first page listings for some low level keywords that I don’t believe anybody is searching for, but his own site was so far down on the page, at first I didn’t think his website was even on the front page, this was an oversight of my own when I didn’t see him listed in the top 3 results of the SERP’s (search engine return pages).

Now really the purpose of this post is to show how easy a real SEO can outrank somebody for such a long tail

Chaz Key SEO Los Angeles - Expert

Chaz Key SEO Los Angeles - Expert

keyword/phrase like “link-building for Realtors in Santa Monica”. I invite him to the front page of Google for something hard like Los Angeles SEO or something like that. Or even better yet lets go for SEO Santa Monica or Santa Monica SEO. Now don’t get me wrong here, I personally don’t rank for SEO Santa Monica or Santa Monica SEO. Hmmm, maybe I should go for these keywords/phrase “SEO Santa Monica” and “Santa Monica SEO“, would be interesting. It’s really not that hard, an optimized page, couple of post, a few backlinks should do it.

Ok, so I’m done venting about this. The fact here is if you need an SEO company that can out rank other companies for any keywords, you should call Nine Eye Interactive Media. I guarantee I can beat your competition. Yes, I know I am arrogant, completive, conceded, well not conceded just convinced.

So let’s see how good I am. The date is May 6, 2011 and the time is 12:12pm on a Friday. Let’s see how long this post takes to get to the front page of Google. Now I’m not saying I will be #1 for “link-building for Realtors in Santa Monica”, but I will be on the front page of Google!

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: Link-building for Realtors in Santa Monica – SEO Santa Monica

Author: Chaz Key


Link-building for Realtors in Santa Monica – SEO Santa Monica

Get listed on Google Maps

Get listed on Google Maps

Get listed on Google Maps

Getting listed on Google Maps is more important now a day’s then it was before. Last October Google put the SEO world upside down on their heads when it changed how Google Maps is displayed. Now Google Maps is displayed as Google Places within the regular organic listings. Most local business’s worked really hard and spent a fortune on getting their business to rank on Google for their local services and local products. Then poof! Gone with a major change, go to love it when Google makes a change. Although the smart local business’s followed suite and optimized their local Google Maps listing.

Getting listed on Google Maps is not rocket science.

It’s almost identical to ranking a website within Google Organic. But the truth being there are many ranking

Get listed on Google Maps

Get listed on Google Maps

factors to Google Maps – Google Places for those who don’t like to call it what it really is. I don’t believe that anybody has really touched what are the true ranking factors. I don’t believe that most SEO’s  really took the time to truly understand or know what makes a Google Maps listing rank. I have found that ranking any local company requires several steps. Believe it or not, even in tough market like Los Angeles, any Google Local listing can be ranked. Where as in the Google organic world,  all SEO’s know we start with onsite optimization and proceed to offsite optimization. Both on site and off site optimization applies to ranking a local business listing, just one difference, it’s not about in bound links, at least not the way most would SEO’s would think.

Onsite Optimization Factors for Ranking Google Maps

Onsite optimization of your Google Maps listing requires a well written Google Places listing. Your keywords must be embedded in your local listing. I’m not talking about being spammy either. You have to use the right keywords in the right places. You get a very small area to describe your business, use them sparingly. Next choose your categories must be chosen correctly.  You have to choose at least one of Google’s suggested categories, but this does not mean you have to choose their category first. Next you have to write your “Additional Details” correctly. Just about everybody I have seen screws this one up. There’s a lot more that goes into writing the correct “Additional Details” and this article would get really long, so I’m not going to totally dig into it. Maybe in future post I will dig into it more. Now another major Google Maps factor, “Google Coupons”. Google love’s people who share and one of the ways to share is to list your coupons within your Google Place’s page. Again these need to be written correctly to truly gain the most value out of them.

Offsite Optimization Factors for Ranking Google Maps

Whereas ranking a normal website within Google’s natural listing, comes down to inbound links. And not just a bunch of links, but text links. Google relies on other websites to tell them what a site is all about. The same theory applies here, but it’s not just the links. It comes down to what other websites are saying about your local listing. These factors include listing your “Companies Name” + “Company Address” + “Company Telephone Number” = a well ranked Google Maps listing. These sites are called “citation sites”. Google use’s citation sites to gather information about your company, including populating your Google Places listing with relevant information. Also don’t forget to list your own company information on your company website. This would seem like common sense to most, but you would believe how many forget this. Also you need a link to your Google Maps listing using your keywords on the page. You can get a link from Google just by doing a search for your company and using your keywords on Google Maps. This will embed the keywords in your link that you get from Google.

If you going to get listing on Google Maps

you’re going to need to follow the right steps. Again getting listing on Google Maps is not rocket science and usually once your ranked, your there for a long time. Next month I am releasing a new book and training program on this called the “Local Search Engine Blueprint“.

Local Search Engine Blueprint

Local Search Engine Blueprint

I have been working on the Local Search Engine Blueprint for almost a year now. When I wrote the book, that was easy, but I didn’t just want to write another eBook. So I started creating training videos on each and every step. Well that still wasn’t good enough, so I created a community forum for local business owners that still might be having problems and also a way I can get updates to members. Oh yea, the Local Search Engine Blueprint couldn’t just have a well written book, great videos, awesome forum, but I needed to create a members only site! Anyway I think I have done enough of shameless self promoting for one post.

Good luck and I hope you found this useful and don’t forget to keep an eye out for the “Local Search Engine Blueprint“!

Have Fun,

Chaz Key

Article Source:

Article: Get listed on Google Maps

Author: Chaz Key

Do Shortened URL’s Hurt or Help Your Rankings?

Do Shortened URL’s Hurt or Help Your Rankings?

Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign. Well good news! Finally a definitive answer from Google on whether they penalize a link (or site for that matter) that uses shortened urls:

The Good News
Straight from Matt Cutts, who is known as the voice of SEO from Google, has stated in a recent video that shortened urls will not penalize your link. This means that even though a link is shortened, you will still get the link juice. He specifically states that a shortened url will pass on page rank to the site it points to.


While many of us in the industry have already realized that shortened urls do pass on page rank, I decided to write about it, because I see that this is a common question being asked not only by newbies, but still many in our industry.

How Shortened URL’s Work
Now is probably a good time to go over just how one of these shortened urls work. Basically, a shortened url takes advantage of an http redirect on a home page. So a shortened url is created for a specific domain and when a person clicks on the shortened url link, it visits the original domain and then redirects to its final destination. Many of us in the industry were already aware that 301 redirects (refers to ‘permanent 301 redirect’ which is an ‘SEO Friendly’ redirect) are a common and ‘Google approved’ way of directing traffic to a new site.

Best Practices When Using Shortened URL’s
With the rise of social networking sites such as Facebook and Twitter, shortened urls have taken off and are common place. However, as I surf the web I notice occasionally mediocre or even poor usage of these shortened urls. Obviously, you can’t dictate the way users use this tool, but I have come across many links posted by web developers and marketers which are self defeating in purpose. Here are some tips on making the most of shortened urls.

Only use shortened urls when you have to. This might seem obvious, but there is no need to post shortened urls on your website or trusted assets unless the url is exceptionally long.

Generally speaking, use urls where they are common-place such as on Twitter and Facebook. If they are used on other types of sites or media, they can seem suspicious to those viewing them. As a marketer the last thing you want to do to a prospect is put a seed of doubt on whether or not it is safe to click on a link. This means that unless it’s especially necessary, try not to place shortened urls in HTML email newsletters.

Use shortened urls from known services. Not only are viewers more aware of these urls, but you never know if a fly by night shortened url company has server problems or simply goes out of business – leaving your link dead. Two services I recommend are or Google’s own service (pictured below).

Article Source: Promotion World

Author: Roger Janik

Article: Do Shortened URL’s Hurt or Help Your Rankings?

Edited By: Chaz Key



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