December 12, 2018

What is the official definition of “Organic SEO” vs. “SEO”?

Unique content for each of your Product Pages - SEO Tips

Unique content for each of your Product Pages - SEO Tips

So today a friend of mine Bridget Brady ask me this question “What is the “official” definition of”Organic SEO” vs. “SEO“?” The truth is there is absolutely no short answer to this… When I felt that I had answered this question, I couldn’t believe how long this had gotten and believed it should be shared with the world to see… If you find this post a good read, republish it and link back to it… You have my permission as long as you link back to the original post.





So here is goes…

What is the “official” definition of “Organic SEO” vs. “SEO”?

Hmm… You have had me thinking about this since I seen your message in the car earlier today…  I have never been asked this. Believe it or not I have created entire workshop just around this question. But nobody has ever phrased this question as you have…

There is no short answer to this…

Here’s why…

You need to look at SEO as “ART”.

Here’s what I mean…


SEO starts with creating “Authority”.  But what creates “Authority”? Authority comes from other sites recognizing that you are the authority on a particular subject or maybe a category.


You can’t really be the authority on a subject if your site is not relevant and creates so much “Relevance” that it becomes the “Authority” on a subject or category… If your site creates and produces so much “Relevance” on the subject that I can searching for an answer, I might link to you or pass a vote to you proclaiming you are the “Authority”.  You see you really can’t become the “Authority” until the world see’s you as the site that has created “Relevance”…  “Organic SEO” comes for creating the “Authority” and “Relevancy”…


When creating “Authority” and “Relevance” this has to be done through “Transparency”. Nobody likes to believe that they were led or influenced to believe that somebody or a site is the “Authority”…   Better yet nobody wants to believe that they were influence on the fact that they found a site that was relevant to what they needed and called it the “Authority”.  Now this is where the “SEO” comes in… A good SEO will always do this through “Transparency”…


You see all “Organic SEO” must be done through creating ART and ART = Authority, Relevance, Transparency…

Now back to the original question “official” definition of “Organic SEO” vs. “SEO”? You can’t have “SEO” without “Organic SEO” and you can’t have “Organic SEO” without “SEO” because true SEO is an ART and it must be created…


Authority + Relevancy = Organic SEO and Transparency = SEO


Sorry for the long answer… But there is so much more to your question than one would really think.

Article: What is the “official” definition of “Organic SEO” vs. “SEO”?
Article Source: Santa Clarita SEO
Author: Chaz Key
Resources: Google; Google; Wiki

What is the official definition of “Organic SEO” vs. “SEO”?

Don’t Stop at SEO

Don't Stop At SEO by Natalie MacLees

Don’t Stop at SEO

Don't Stop At SEO by Natalie MacLees

Don't Stop At SEO by Natalie MacLees

Hands-down, I think the most common request I get when either building someone a new site or updating an old one is to make sure the site is Search Engine Optimized (SEO). It can’t be denied – Search Engine Optimization is important. So important, in fact, that Purple Pen Productions includes Search Engine Optimization in every project that we do.

But, Search Engine Optimization isn’t everything you can do to promote your site. SEO is just the beginning. Don’t spend a bunch of money and time on building a SEO site only to let it lie unused without much traffic. Here are some other important strategies for promoting your site and getting traffic.

Local Tools

People are relying on the internet more and more to help them find local businesses – restaurants, hair stylists, pet sitters, etc. Make sure you’re easy to find. Both Google and Yahoo offer easy ways to list your business on their maps so that customers searching your neighborhood for your business will find you.

Social Profiles

Chances are, you’ve got a number of public profiles with social networking sites – Facebook, LinkedIn, Twitter, etc. Make sure your web site is mentioned in all of your public profiles. Make it easy to get to your site when someone finds you online.

Participate in the Community

No matter what topic you’re interested in or what business you’re in, I can practically guarantee that there’s a thriving blog community around it. Use blog search tools like Google Blog Search to find blogs in your area of interest. Head over and read the articles posted. When appropriate, leave professional, respectful comments. Comments left on other blogs can nearly always be set up to link back to your own site. If the other faithful readers like what you have to say, you can be sure they’ll follow your link and check out your site. The bonus is that you already know they’re interested in the topic.

You can also participate by having a professional blog of your own, either as your business web site, or as a part of your business web site. If you’re not much of a writer yourself, you can hire either a copywriter to write your articles for you, or you can hire a copy editor to take your notes and rough drafts and turn them into polished articles.

Traditional Media

Just because we’re in the midst of a web revolution, don’t discount traditional media. If you do any kind of advertising – television commercials, radio spots, newspaper or magazine ads, etc. – be sure that you’re always mentioning your web site address. People who want a little more information will have an easy way to find out more about you without being worried about being intimidated by a sales pitch. Also, make sure that anything you print for your business, from business cards to catalogs and brochures, has your web address printed on it.

Email Signature

No matter how you handle your email, there’s a way to program a signature automatically to the bottom of your emails. For your professional email, make sure this includes all the relevant contact information for your business along with, you guessed it, your web address.


Many businesses create a free email newsletter for their customers and potential customers. To encourage people to sign up, ask them to sign up in person when they visit your business or make a free online offer for those that sign up from your web site. Be clear about what people can expect when they sign up – will you email updates, new product information, coupons and deals? How often?

Once you’ve built an email list to send your newsletter to, be respectful. If you said you’d send out newsletters once a month, don’t start sending daily emails. Don’t add people to your list without their permission.

In Conclusion – Don’t Stop at SEO

No one can deny that Search Engine Optimization is important, but don’t forget that it’s not the be-all and end-all of driving traffic to your site and getting new customers. SEO-only strategies fall short because they market only to the people who are already looking for you. Of course it’s important that those customers find you, but it’s even more important to get your message out to the customers who don’t even know you exist yet. Look for new opportunities to promote your site and business – you’ll find them nearly everywhere you look.


Article: Don’t Stop at SEO
Article Source:
Author: Natalie MacLees

My Notes about Don’t Stop at SEO:

The truth is not only “Don’t stop at SEO”, but don’t stop any of your marketing campaigns. If you put all your eggs in one basket, you might find yourself with no eggs.

Part of me, the SEO side of me wanted to make a point. It’s is now 2:38 January 24, 2012 and I thought this article should be seen by the masses. But as I read through the article, it wasn’t optimized to found by search engines. Why would anybody want to go through all the time to build a website, write content, pay for web hosting and not be found? But this happens all the time. Search Engine Optimization should be a key factor in your business strategy. If you don’t optimize your site, nobody will ever find you…


Don’t Stop at SEO

You decide…

Don’t forget to leave me a comment…

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

outdated strategy.

“If search engine optimization isn’t what gets you up to the top of the list, what is?” said Springer, who runs boutique event planning firm Esprit Productions in Libertyville, Illinois. “We designed it with search engine optimization totally in mind.”

Entrepreneurs like Springer may want to reconsider pouring money into search engine optimization (SEO) as their primary marketing strategy, according to Chris Dixon, who recently penned a controversial blog (, titled: “SEO is no longer a viable marketing strategy for startups”.

“I talk to a lot of startups and almost none that I know of post-2008 have gained significant traction through SEO,” wrote Dixon, the co-founder of online startup Hunch, who has invested in numerous startups, including Skype and Foursquare.

Dixon was immediately taken to task by defenders of SEO, the popular means of boosting an organization’s presence in Internet searches with keywords and relevant Web links.

Among them was Dave McClure, a prominent angel investor and founding partner of the Silicon Valley tech incubator 500 Startups. “I’m contrarian because SEO works. SEO obviously matters,” said McClure, adding it generates “huge amounts of monetization on the Web, huge amounts of traffic – organically and paid.”


Many technology experts don’t buy Dixon’s argument, but most, including McClure, concede that SEO must be viewed as part of a more comprehensive strategy that gives increased weight to newly emerging platforms. They also point out that higher standards for quality are making effective SEO even more time-consuming than ever before, adding to the difficulty faced by startups with limited resources at their disposal.

“I’m not saying you can’t make progress with SEO,” said Ryan Evans, who runs the Chicago-based online marketing company Rand Media Group. “But I think there’s a lot of people out there selling SEO as a magic potion and if it sounds too good to be true, it probably is.”

To illustrate an increasingly balanced approach among Internet promoters, Evans cited the tagline for online marketing conference SES (Search Engine Strategies), which bills itself as: “the leading search and social marketing event.”

“SEO has become less of a technical exercise done in a vacuum,” said Evans, who uses a combination of SEO, public relations, pay per click, email and social media to gain momentum for clients.

An integrated approach is certainly the thinking behind HubSpot, a software platform that helps small businesses use and measure a variety of Web-based marketing techniques – blogging, social media, content management and email – to help generate qualified business leads. Founder Dharmesh Shah said his company, itself a startup, draws two of every 10 visitors by way of Facebook and Twitter. Despite that he remains a strong proponent of SEO.

“The big reason SEO is still important to small business is simple: people are still using search engines, especially Google, with great frequency,” said Shah, another critic on Dixon’s blog. “And unlike other channels to reach customers, connecting to users searching is worth more, because there is active intent.”


Shah maintains the playing field for small companies deploying SEO has leveled off in recent months. Quality standards have improved, making it harder to throw big bucks at the process by creating server farms and using other questionable, so-called “black hat” tactics.

“In the early days of search engine optimization you had some rough and unsavory charters that were doing all manner of unpleasant things to try and game the system,” Shah said, adding the emphasis now is on creating relevant, original content and an engaging online experience. “Now Google and all the search engines have gotten much better about (detecting) that.”

That may be one of the reasons why small businesses are increasingly relying on SEO. According to a survey by email marketing company Constant Contact, 29 percent of small businesses were engaged in some form of SEO. An additional 13 percent had plans to employ SEO within six months, according to the survey, which polled nearly 3,800 small companies in March.

Dixon, who said his column has been “widely misunderstood” to be against SEO in general, believes it should be used to augment a marketing campaign and “should not be core to a startup’s business plan.”

However, he is not as optimistic as Shah about the decrease of black hat practices, despite Google’s best efforts, and in his blog insisted there are “many billions of dollars and tens of thousands of people working to game SEO.” In this atmosphere, startups that produce high-quality content will be hard pressed to appear high up in search engine results, argued Dixon.

“Until that changes,” he wrote in his blog, “startups – who generally have small teams, small budgets, and the scruples to avoid black-hat tactics – should no longer consider SEO a viable marketing strategy.”


Article Source: Reuters

Article: Is SEO DOA as a core marketing strategy?

Author: Deborah L. Cohen


Just a quick note by Chaz Key:

I picked up this story about search engine optimization from Reuters. I thought this story carried a lot of value. I will admit I did correct a few things like where the article was talking about search engine optimization and only listed it as “search engine”. I hope the original author doesn’t mind, but I felt these small things needed to be corrected.

I also need to add my own two cents on this article about SEO, imagine that. Look if you are a small or large business, you must optimize you site. Thinking like Kevin Costner in “Field of Dreams”, “You build it, they will come” is just not true! If you build it and nobody can find it is a true waste of money and time. If a company does not optimize its website, then don’t build a website, it’s not worth the money! You would have better luck buying a sign advertising on a bus stop. Maybe somebody driving by, just might be looking for what your selling. Personally I would rather have somebody online find me because there were looking for me and I not talking about my company name. Good luck if you don’t believe in SEO.

Have Fun,

Chaz Key

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites. by Dion Algeri

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

by Dion Algeri on April 18, 2011

This post was inspired by a raucous conversation we had with some CMOs over dinner at the LMA conference in Orlando. Thanks guys!

Here’s the simple truth: Search engine optimization (SEO) is among the most over-hyped marketing tactics in the legal industry. It may even be more hyped

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

than social media.

Law firms want to believe in the magic of SEO — and marketing companies are more than happy to sell it. Yet, few people truly understand how it can bring new business through the door.

Before I elaborate, it’s important to know that organic SEO is a core competency of my firm. We’ve been doing it for a decade and have had great success getting our clients’ sites to the top of the Google results page. Over the years, we’ve also learned that top Google rankings, alone, seldom lead to more clients.

The big misconception
When most marketers think of SEO, they imagine that it works something like this:

  1. A prospective client Googles, say, “bankruptcy lawyer in Los Angeles”.
  2. That person lands on the Bankruptcy section of your website and reads your marketing text.
  3. With a little luck, they contact you and you get a new customer.

While this is how people think SEO should work – it seldom, if ever, works like this for corporate law firms. Why? Because the 3-step path above describes a consumer purchasing experience. This 3-step model might work for “refrigerator magnets” or “Red Sox t-shirts”, but it fails for corporate law firms. Companies just don’t buy legal services in the same way consumers buy toasters.

An aside: Back before we specialized in serving law firms, my company was ranked highly on Google for the term “B2B website design”. We were ranked #1 or #2 for many, many years. It drove lots of traffic to our website. And our phone would occasionally ring with inquiries. However, it didn’t result in a single new client. In most cases, the callers were small, unsophisticated businesses with tiny budgets — and we weren’t interested in working with them.

So, how can SEO work for law firms?
SEO can definitely help law firms attract new clients. However, the model is longer and more circuitous than the 3-step consumer buying path described above. Consider this path:

  1. A prospective client Googles a highly specific search phrase, such as “impact of 2010 financial reform act on credit unions”.
  2. That person lands on an article or blog post you’ve written on that exact subject.
  3. They read your piece and are impressed with your insight.
  4. They surf your website and notice that you specialize in the exact legal micro-niche that concerns them most.
  5. They sign up for your newsletter and subscribe to your blog.
  6. Over the next few years, they follow your blog and read your newsletter. Perhaps they also hear you speak at a conference. The more they hear from you, the more respect they have for your legal insights.
  7. They hire you when a need arises.

Here’s what it boils down to: SEO is no marketing shortcut. For SEO to be successful, you’ve got to think of SEO as simply one more means of getting your thought leadership work (articles, blog posts, case studies, videos, etc.) in front of prospective clients. In other words, it’s just another way to help build your reputation as an expert.

So, if you want to win clients through SEO, write and create more (and better) content. And then perform some basic optimization of articles and blog posts. It’s that simple.


Article Source: Great Jakes

Article: Is SEO snake oil? Here’s the truth about search engine optimization for law firm websites.

Author: Dion Algeri


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