November 16, 2018

Startup Business and Local SEO

Startup Business and Local SEO

One of the main issues any start up business faces is client and customer base development. But it is impossible to establish a good client base without interacting with new customers every day. Before the arrival of internet lot of the business promotions like leaflets distribution, local ceremonies sponsorship and local news paper ads were popular in order to introduce business in local market. All of these things promotion campaigns are still valid but with increasing trend of gadgetry electronics people prefer online transaction and search engine first place to start with and 87% of new online transactions are originated from search engine results.

Although new trends are observed in customers with increase of technology use but one thing persistent throughout this rapidly changing globe is that people like to purchase from local market and they will prefer any business in easy access from results for any search query. That’s why local search engine optimization is as important as global SEO and for small business. Local SEO is very crucial for start up business as they will like to get more and more business in their local area of operation.

With every passing day most of the search engine especially big name in industry like Google, Yahoo and Bing are investigating new algorithms to improve their local search engine results. Google Places, Bing Local and Yahoo Local are some of the most popular websites for local business search and they are making it more and more difficult to forge search results through spamming. That’s why many companies offering the whole world in return of cheap SEO cannot stand with their claim. With increasing war among major online marketing platform and search engines like Google, Yahoo, Facebook, Twitter, CityGrid and Yelp leave a very little room for a spammer and only quality local SEO services could bring very good organic traffic with little cost.

Factors affecting local search engine results.

· Local search engine optimization especially submission to Google Places and Yahoo Local and Bing Local. Google Places requires manual confirmation to counter spamming.

· Quality back link from Local area websites.

· Country specific keywords and country specific language, e.g. many English words are spelled differently indifferent area and submission with properly spelled keywords will bring up relevant business in results.

· Onsite contents related to local area or city along with physical address in that locality.

· Business website and address submission to local online directories and online local business databases.

· Localization: Localization can improve results for local search terms and this can be done either having country domain names or sub domain for each area.

1. Domain Names: Websites with local domain names come first, i.e. .co, .uk for UK and .com .au for Australia.

2. Sub Domain: Many companies especially multinational companies have multi directory structure which have sub website for each country or geographic area.

As it is important for every start up business to get their business listed in local search engine result that’s why it’s also very crucial to choose best SEO Company which understand local search engine and can bring durable search engine visibility. This is basic over view of local SEO for people starting new business as most of the start-up business will not have time and knowledge to understand the complexities of local search engine and they end up with expensive online marketing instead of reliable SEO services offered by reputable company.

Article Source: Promotion World

Article: Startup Business and Local SEO

Author: Nit Green Web Solutions


My views By Chaz Key:

I will say this is a well written piece, for the point being “Startup Business and Local SEO”. When it comes to local SEO for a local startup business, this article really hits the point. Local SEO is one of the last frontiers on the internet. It’s funny how everybody ignored local SEO for so many years. Although the businesses that got the head start early on have really hit a nonstop homerun. Anybody who knows me knows, I hate “SEO Snake Oil”.

So I give this article 3 stars out of 5 stars. Only because they didn’t talk about “Language Optimization” when they were talking about sub domains. So I invite Nit Green Web Solutions to do a new article about “Language Optimization”, I will even allow them to post it here on the Nine Eye Blog.

About Chaz Key

I am a local SEO here in Los Angeles. I love to write and express myself. Using the power of the internet to educate and motivate. Don't forget to connect with any of the Social Media Sites! The internet is more than just a platform to make money, the internet is a voice to be heard... Chaz Key

Comments

  1. admin says:

    Hey don’t forget to leave me a comment! Tell me what you think.

  2. Luba Ahlstedt says:

    You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  3. Robbie Reif says:

    It really is a classic excellent and also useful item of details. I am content that you simply propagated this helpful tips with us. Satisfy be us all educated in this way. Appreciate it for the purpose of expression.

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