How Local Geographic Web Searchers are searching the Internet.

July 21, 2011 By Chaz Key 1 Comment

How Local Geographic Web Searchers are searching the Internet.

Understanding how your local potential customers are using the internet is just the first step in having a successful local business online. In this article I wanted to drill down into the habits of web searchers that are looking for local businesses to do local business with. I have broken these search habits down into three stages to make the world wide web become more of a local web.

The Research Stage

Web Searchers use various ways to find what they’re looking for and do these in stages. In the first stage, I call this the “Research Stage”. Web surfers use general keywords to find general information. For example, a web searcher might be interested in finding “Real Estate”.

The keyword that a web searcher might use in during the research stage in search engines could be as simple as:

Real Estate

People who use research keywords for searching on the internet or for browsing are usually looking for general information only. Keywords for browsing typically will return very high search results. Hence in the image below, there are 1,740,000,000 competing for the first page of Google. Yes that is 1.7 Billion pages competing for the same keyword. Getting a top 10 ranking in the search engines for these general keywords is very difficult and nearly impossible in some cases. It is unlikely that a web surfer who uses such generic keywords will buy something local or take action. Mostly they’re just “looky loos” looking for a way to find what they’re really looking for.

The Savvy Stage

“The Savvy State” comes next. During the research stag, web searchers get overwhelmed by all the noise and none relevant information they have found on the internet and now begin to use keyword searches for comparing what they have learned.

The “Research Stage” now becomes the “Savvy Stage”. In “savvy stage”, web searchers narrow their selection because they are now more savvy and know what type of service or product they really want. For example, the web searcher might have found out during the “Research Stage”, that they are not looking for real estate in New York, but they are really looking for “Real Estate in Los Angeles”.

During the savvy stage web surfers now know more about what they are looking for and how to find what they really want. And with the new confidence comes new the keyword/phrase that are more specific to their Geographic area.

Real Estate Los Angeles

Los Angeles Real Estate

Web Searchers who use keywords/phrases for comparing are more likely and ready to buy or take action. “Comparing keywords/phrases” are probably the best keywords that you should be targeting search engine optimization during your online campaigns.

Most often these keywords will have a much lower search volume than broad-spectrum keyword/phrases but they will lead to more sales and action by your consumers. You will find it is so much easier to get top 10 rankings for these keyword/phrases. Take a look at the image below and see how the results in Google for the keyword phrase “Real Estate Los Angeles” The number of competing pages was reduced substantially from 1,740,000,000 to just 169,000,000 and this was a more targeted local search.

The Action Stage

During the last stage and final journey of a web search now comes the “The Action Stage” Web searchers now know what the service want and action they want to take action. They are just looking for the right website they feel they can trust, with the most credible to offer. For this reason, these web searchers are going to use very specific keywords. And since we’re talking about local customers, these keywords take on a complete local feel.

The Action Stage keywords may look something like this:

Homes for sale Los Angeles CA

Homes for Sale in Los Angeles

And once again we were able to dramatically reduce the competition and target true buyers in our local market. In this case we just went from competing against 1.7 Billion to 169 Million and finally 37 Million. And we are now more targeted to our local area for the local service or product we might have been offering.

People who use long tail keyword/phrases for buying locally are ready to buy or for action, are now ready to take action. During the “Action Stage” this is where you want to position your website. You must be on the front page of the search engines for the action keywords!

Have Fun,

Chaz Key

Article: How Local Geographic Web Searchers are searching the Internet.

Article Source: Nine Eye Interactive Media
Author: Chaz Key

How Local Geographic Web Searchers are searching the Internet.

Resources: Google.com, Yahoo.com, Bing.com

Refernce Searches: Real Estate, Real Estate Los Angeles, Homes for sale Los Angeles CA

Filed Under: Local SEO Tagged With: Chaz Key, Local SEO

Johnny Rockets – Bad Service – Universal City Walk

June 20, 2011 By Chaz Key 6 Comments

Johnny Rockets – Bad Service – Universal City Walk

I know what a negative title “Johnny Rockets – Bad Service – Universal City Walk“. The truth is I shouldn’t really be writing about my experience. I should just be a Johnny Rockets Receipt good quite citizen and say forget about it. But I can’t! People really don’t understand the power of the internet. I have a voice, you have a voice and today I want to tell my story about Johnny Rockets and my bad service that I received at the Universal City Walk location.

Now before you start reading my story about Johnny Rockets at Universal City Walk and my Bad Service, I do want you to know this is not the normal and not all locations offer bad service. I have eaten at the Johnny Rockets in Valencia, CA in Town Center and receive absolutely great service, especially from a waitress by the name of Mandy. She’s supper cool and my Boys really like her. I have also had lunch at the Johnny Rockets in Encino and receive relatively decent service, sad part is I really don’t remember that one all that well, except for the poor parking. Darn it, there I go all negative again. Did this one experience put a bad taste in my mouth for Johnny Rockets? I hope not…

OK, my story “Johnny Rockets – Bad Service – Universal City Walk”

I was trying to figure out what to do. It was Fathers Day and I wanted to go out and do something special with my Boys. So I asked my Boys… “Where do you want to go?” Both said Disney, no I don’t want to drive that far, besides it’s Fathers Day and I just want to take it easy. So again “Where do you want to go?” and one of them pops off with Hollywood, that’s what he calls Universal City Walk. Ok, this sounds good. But we need to eat and the next question “Where do you want to eat In and Out Burger or Johnny Rockets?” one pops off with “In And Out Burger” and the other pops off with Johnny Rockets. Now I have to cast the remaining vote. And as you know, I chose Johnny Rockets, bad choice!

We got the Plan!

This is perfect, Johnny Rockets for a late lunch, then Universal Studios and top it off with a movie at AMC Universal City Walk. They have been wanting to see Green Lantern.

Now Johnny Rockets!

So it starts out just like any other trip to Johnny Rockets. We have a little routine. First we eat at Johnny Rockets and then a movie at AMC Universal City Walk. Although today were going add Universal Studios to the mix. Sounds fun, right?

Ok back to Johnny Rockets, this is what we’re talking about. Well we enter Johnny Rockets and it’s pretty dead, especially for a Sunday afternoon. But oddly enough we find ourselves waiting for about 5 minutes or less. The hostess is about to seat us at a table, but I ask for a booth. She wasn’t really happy about this, so I pointed out a booth, a bunch of booths as a matter of fact. She explains she has to check to see if there available. Fine we will wait again, no big deal. So we get seated, the Boys immediately ask the waitress for some crayons and some paper to color. But she says they don’t have any. The sad part is I think they did because on the way out, I saw some. Really sad!

Time to Order!

Now remember it’s not a busy day. But here we are waiting to order. Waiting, waiting, waiting, yea time to order. Christine our waitress comes to take our order. She seems Johnny Rockets Empty Place and Bad service nice at first sight. Well were ready to order, shoot we have been waiting for at least 10 minutes, we know what we want. So I order a bowl of chili, two egg salad sandwiches with no lettuce, just mayonnaise on both sides and fries, oh and don’t forget toasted for me and my one sons. For my other son, he’s easy, kids hot dog meal. For drinks we order three Root Beers. I also mention to bring the chili before the food…

Jonny Rockets and the bad service starts!

Well our drinks come! I guess you can’t screw up three Root Beers. So were waiting, don’t really remember how long, me and the boys were messing around and time was kind of moving along. I had enough time to record a video of one of my sons goofing around and post it to FaceBook.

The Food Arrives…

Here comes the food. Our waitress didn’t bring it, she kind of disappeared, the manager Jose brings our food. I immediately see the egg salad sandwiches have lettuce on them and the bread is not toasted. So I had them back and tell Jose how they were supposed to be made. WOW! You would have thought I totally insulted this guy by asking him to bring the food the right way. What a JERK! And it got worse… They bring my other sons kids hot dog plate, cool everything’s right on this one. But… No napkins, no silverware, no nothing… So I try to get their attention, nope… Next I get up to find some, my 7 year old son had already made a mess. Imagine that… Bam there’s Jose again, looking like a bully. “What do you need” in a rude voice! I said, I need some place settings an Johnny Rockets Manager Jose - The Jerk! d napkins. “Oh, I was about to bring those”. Whatever, total liar. He wasn’t about to bring anything.

Here comes the egg salad sandwiches and I noticed not fries. When he originally brought the wrong food there were fries. Where did the fries go? I was about to ask and Jose immediately walked off rudely to go hang out behind the counter.

Nobody comes back…

Yep, nobody comes back. The boys needed refills on their drinks. I was wondering what ever happened to those fries. Oh what about that chili too? Man you would have thought these people were serving food at “Mels Rude Diner” or something. Well Christine finally comes back and brings the boys refills, but no refill for me. So I whipped out my iphone and began Johnny Rockets My Empty Glass taking pictures. As I was taking a picture of my empty glass, our waitress runs over and asks do you need a refill? Yep sure do. Still no fries, still no chili. So ask here, where’s the chili and fries? She looks at me with a dumb look and I told her, don’t worry, we really didn’t want our fries or chili, it was just something I ordered. Yes I was being a smart ass by now.

I would like the Managers name and number…

So wanted the Managers name and number and I asked for it. Christine walked off, I thought she was going to bring back Jose or something, nope he never showed up. I waited for about 3 to 5 minutes and finally she brings me this card. She hands me the card and begins to walk away. As the smart ass that I am, I told her as she was walking away “make sure you search Google in the morning for Johnny Rockets Bad Service, Universal City Walk”. WOW, what a look I got! And then she says I would like to know what was wrong. Whatever you knew what was wrong, your manager knew what was wrong and you did nothing about it, you didn’t care until I told you to search Google tomorrow for “Johnny Rockets Bad Service”.

Whether its Johnny Rockets or any other place that offers a service, you need to be careful! We live in a new world where before we were silent, now each of us have access to the world and can tell our stories.

Johnny Rockets at Universal City Walk, you need to clean up your act and treat people like customers!

Article Source: Nine Eye Blog

Article: Johnny Rockets – Bad Service – Universal City Walk

Author: Chaz Key

Johnny Rockets – Bad Service – Universal City Walk

This article is the view and personal experience of Chaz Key. I wrote the article to tell me story. You should start to tell your stories, people might start to think about the customer a little more.

Filed Under: Chaz Key Tagged With: Bad Service, Chaz Key, Johnny Rockets, Universal City Walk

My Review Of: “Search Engine Optimization worth the investment”

June 19, 2011 By Chaz Key Leave a Comment

My Review Of: “Search Engine Optimization worth the investment”

Well let me start with saying DUH! Not duh to the article it’s self. Duh to anybody who is not starting with basic SEO – Search Engine Optimization. Optimizing your site is just the beginning to having a successful brand online. Years ago business owners used websites as a online business card or some sort. That is so not the case anymore. Myself as a local SEO, understand the power of Search Engine Optimization. Most may or may not know this but, Nine Eye Interactive Media does not have a advertising budget! That’s right zero advertising budget. Our clients find us online just like they want to be found online. With a little Search Engine Optimization, you can go a long way. I write about SEO tips and how to get listed on Google Maps from time to time and if businesses or the people behind the business would just follow these simple steps, they would see a huge change in their website presence on the internet in just a short amount of time.

Part of this article that I really love – “The Excuses” – I believe Dana did a really good job at pointing out all the excuses people use as to why they don’t optimize their website.

The two I love the most:

“My Web designer said they did that ‘search engine stuff.’ ”
“My Web designer didn’t say anything about it.”

Web Designers don’t know crap about SEO, well maybe I should say Most Web Designers don’t know crap about SEO! Web Designers make pretty websites, they make websites function. But we all know Google does not care about pretty websites. Remember Spider Bots are blind, they can’t see how good your site looks. They can only read what is on your site only if you made it possible to read!

I really enjoyed this article by Diana Ratliff, well written and hit the point.

I will end my review with the way she ended her article:

What are you waiting for?

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: My Review Of “Search Engine Optimization worth the investment”

Author: Chaz Key

My Review Of: “Search Engine Optimization worth the investment”

Don’t forget to read the article here: Search Engine Optimization worth the investment

Filed Under: Chaz Key Tagged With: Chaz Key, Search Engine Optimization, SEO

My Reviews of SEO 101: 5 Simple Steps to Selecting Your Keywords

June 14, 2011 By Chaz Key Leave a Comment

My Reviews by Chaz Key

My Reviews of SEO 101: 5 Simple Steps to Selecting Your Keywords

Great Article by Erez Barak at Search Engine Watch! While the say “5 Simple Steps to Selecting Your Keywords” and he completely layout the formula for selecting keywords, many who even read this won’t do it correctly or take the extra time to focus on what is really important. Clients always tell me, “my keywords are Sugar Coated Blackbirds” (just made that up – the sugar coated blackbirds part that is) – Then I do a little research and what do you know, nobody is looking! And if nobody is looking for your keywords, then why would you want to pay me to optimize your site for keywords that nobody is looking for! Okay, take me out of the loop, why would you want to spend all the energy and time getting yourself ranked for a keyword that nobody is searching for. The answer, are you ready… YOU WOULDN’T! SO DON’T DO IT!

The first thing I do when meeting with a client, is check if anybody is even search for keywords. Now you can do this without sophisticated keyword tools, just by checking Google’s very own Keyword Tool.

With Google’s Keyword Tool you can check:

Global Monthly Searches
Local Monthly Searches
Competition – by the way is based on Google Adwords

Not only check the keywords, but get keyword ideas. Imagine that new ideas! So let’s say you just can’t find your keywords, may your having a brain fart. Well then, find out who your competition is and simply put their website url and search. Google will return a list of keywords of what they think your competition is about. By the way this is a great tool when a client asks you to review there site! Hint, hint, see what Google is thinking about a site while on the go.

Okay I’m not going to bore you anymore. Take a look at this article, it’s a good read.

My Reviews by Chaz Key

Article Source: Nine Eye

Article: My Reviews of SEO 101: 5 Simple Steps to Selecting Your Keywords

Author: Chaz Key

My Reviews of SEO 101: 5 Simple Steps to Selecting Your Keywords

Filed Under: Chaz Key Tagged With: Chaz Key, keyword research, keywords, SEO

Link-building for Realtors in Santa Monica – SEO Santa Monica

May 6, 2011 By Chaz Key 3 Comments

Link-building for Realtors in Santa Monica – SEO Santa Monica

So recently I seen another company offering SEO services in Santa Monica or where ever. But his main focus seems be the Santa Monica area. This SEO was “Bragging” about being #1 for “link-building for Realtors in Santa Monica” in his ad I found on Craigslist.org. Now normally I would just ignore these and laugh it off as another joker trying to sell something he has no idea about. No I’m not going to call him out on this and I’m not going to say his name in this post, that might be considered rude. So instead I decided to show him how a real SEO, oh by the way if you haven’t figured it out yet, that stands for Search Engine Optimization. Ok back to the topic, So I decided to show him how a real SEO can rank a website for the same keywords being “link-building for Realtors in Santa Monica“. Now this so called SEO used other sites to rank for these keywords and didn’t even rank his own site to the top for these keywords. Ok granted, he did get multiple first page listings for some low level keywords that I don’t believe anybody is searching for, but his own site was so far down on the page, at first I didn’t think his website was even on the front page, this was an oversight of my own when I didn’t see him listed in the top 3 results of the SERP’s (search engine return pages).

Now really the purpose of this post is to show how easy a real SEO can outrank somebody for such a long tail

Chaz Key SEO Los Angeles - Expert

keyword/phrase like “link-building for Realtors in Santa Monica”. I invite him to the front page of Google for something hard like Los Angeles SEO or something like that. Or even better yet lets go for SEO Santa Monica or Santa Monica SEO. Now don’t get me wrong here, I personally don’t rank for SEO Santa Monica or Santa Monica SEO. Hmmm, maybe I should go for these keywords/phrase “SEO Santa Monica” and “Santa Monica SEO“, would be interesting. It’s really not that hard, an optimized page, couple of post, a few backlinks should do it.

Ok, so I’m done venting about this. The fact here is if you need an SEO company that can out rank other companies for any keywords, you should call Nine Eye Interactive Media. I guarantee I can beat your competition. Yes, I know I am arrogant, completive, conceded, well not conceded just convinced.

So let’s see how good I am. The date is May 6, 2011 and the time is 12:12pm on a Friday. Let’s see how long this post takes to get to the front page of Google. Now I’m not saying I will be #1 for “link-building for Realtors in Santa Monica”, but I will be on the front page of Google!

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: Link-building for Realtors in Santa Monica – SEO Santa Monica

Author: Chaz Key

Link-building for Realtors in Santa Monica – SEO Santa Monica

Filed Under: Google Tagged With: Chaz Key, Google, Link-building for Realtors in Santa Monica, SEO, SEO Santa Monica

Chaz Key

April 15, 2011 By Chaz Key 2 Comments

Chaz Key SEO Los Angeles - Expert

Please allow me to introduce myself, I am Chaz Key

“No Idea what SEO or Search Engine Optimization is?”

At the time I had noidea what SEO or Search Engine Optimization was, I didn’t even know that SEO stood for Search Engine Optimization. So here I was put in charge of the company website, but I was smart enough to go out and find the right information. I read this and read that, still with very little understand. Some people would just say in you built a nice website, they will come,,,, NOT! Just build a website with nice content and they will come,,,, NOT! Don’t get me wrong good content is important! But it was just not driving the traffic. So I started an Google
Adwords campaign, because somebody else said the more traffic you receive, the higher in the SERP’s (Search Engine Return Pages) you will be, guess what I’m going to say,,,, NOT! The truth is this was a science that I had to master, now this isn’t rocket science by any means. But it really was a science! Things were changing rapidly, the SERP’s were in a constant battle with the spammers and the IM (Internet Marketer) crowed.

SEO Mistakes….

I can’t tell you how many mistakes I made, most I don’t want to even admit. The mistakes were an opportunity to learn what did not work and more over what really worked. One of my biggest mistakes was not doing my keyword research, to fully understand how people were searching for the jobs we offered. This is a mistake that every company makes. Back then there werent the tools like there are today. I consistently use Google’s Keyword Adwords Tools, it’s awesome, especially when I am talking to a client over the phone.

Still Ranking….

To this day, that very same site (ugly if I might say) is still ranking in the SERP’s for its original keywords. Every day that same ugly site generates 10 to 15 job applications from people who are searching for the type of job. People always complain, “Google changed the algorithms”, whatever! Look, if you build a site to rank and do it the right way, your site will rank. Usually the real case is, some other SEO or SEO company was hired to out rank you and guess what, they did!

Ask your SEO how they rank?

My best recommendation to finding the right SEO or SEO Company offering SEO Services, is to ask them how they rank. Most of them are going to say something like, “oh were not really concerned with rankings or our own site”, whatever “BULLSHIT”. If an SEO or SEO Company can’t rank for their
own backyard,,,, RUN! Because there only going to rank your website for nothing
or temporarily.

Finally My Very Own SEO Blog….

I look forward to maintaining this blog – FINALLY. I promise to only tell you the way it is! Not
what somebody else would like me to say. I also promise to bring you valuble informaion for the industry leaders….

Hope you enjoyed the read.

Thanks,

Chaz Key

Filed Under: Chaz Key Tagged With: Chaz Key, SEO

Hello World from Nine Eye Interactive Media!

April 15, 2011 By Chaz Key Leave a Comment

Hello World from Nine Eye Interactive Media! Wow we finally have a Nine Eye Interactive Media Blog! For several years I have been wanting to create and launch are very own blog. The truth is, who has time to launch a blog and not only launch a blog but maintain a blog. I am SEO in Los Angeles, I know the importance of having exceptional content for your blog, not only your blog but your website too.

Please allow me to introduce myself, I am Chaz Key

Chaz Key Los Angeles SEO Expert

I am Chaz Key and I have been doing SEO work since 2001. Back in 2001, things were different. A few meta tags here and a few links there and BAM you were on the front page of Google. What prompted me to learn SEO was just to rank a couple of websites for a company I was working for at the time. The idea was we were tired of having to pay high prices to newspapers for advertising to hire people and let me tell you, our company was paying through the nose. At the time we were paying on average $3000.00 to $6000.00 per month just to run ads in local newspapers, just shy of $50,000.00 a year. So the idea was to create a “Job Site” that people could come and share the experience with the company, (remember this was way before Social Media), hopefully enticing people to fill out an online job application. Needless to say, nobody came unless we put the domain name in the ad we were running at the time. Wow what a waste! The problem was if you did not know our company name or our website name, you were never going to find us. Big problem RIGHT? So back then I started to do a little research.

“No Idea what SEO or Search Engine Optimization is?”

At the time I had no idea what SEO or Search Engine Optimization was, I didn’t even know that SEO stood for Search Engine Optimization. So here I was put in charge of the company website, but I was smart enough to go out and find the right information. I read this and read that, still with very little understand. Some people would just say in you built a nice website, they will come,,,, NOT! Just build a website with nice content and they will come,,,, NOT! Don’t get me wrong good content is important! But it was just not driving the traffic. So I started an Google
Adwords campaign, because somebody else said the more traffic you receive, the higher in the SERP’s (Search Engine Return Pages) you will be, guess what I’m going to say,,,, NOT! The truth is this was a science that I had to master, now this isn’t rocket science by any means. But it really was a science! Things were changing rapidly, the SERP’s were in a constant battle with the spammers and the IM (Internet Marketer) crowed.