September 20, 2017

My personal review on “Google Kills Tags In Favor Of Boost” and Google Tags by Chaz Key

Google Maps listing by searching SEO in Los Agneles

My personal review on “Google Kills Tags In Favor Of Boost” and Google Tags by Chaz Key

Great article I picked up to from Techcrunch today “Google Kills Tags In Favor Of Boost”. I predicted last year that Google Tags would only be temporary and would lead to a newer more stable profit generating system for Google.  Of course “Local Business” is hot right now, local business owners are finally learning how powerful “Local Search” is really becoming and not just in Google Local. The high cost to advertise in a relict like the local Yellow Pages just doesn’t make sense anymore. When I first seen Google’s Tags, it made really no sense to me, because again you cannot buy your way to the top of Google organics and this includes Google Maps. The Tags were merely a way to make your organic listing stand out from the rest. Now here is the real problem, if you did not have an Optimized Google Local listing, you weren’t going to appear anyway! The Google Tag did not help your business to have a stronger listing and appear higher in the organic search searches. Of course if a consumer knew your company name and knew you carried a product that they needed, yes your Google Local listing would display first with your Google Tag, if they knew your company name – and if you were optimized for your company name. Now what about the consumer who doesn’t know your company name? They will of course search for the product or service they need in their local community. Let’s say you were in need of an SEO – (Search Engine Optimization) company, buy you didn’t want to deal with anybody abroad (India) or anybody in New York. Your company was based right here in Los Angeles and you want an SEO that you can meet and see the whites in their eyes. What do you do? Well you might search Google for “SEO Los Angeles“, well that just didn’t do it for you. Now you switch gears and click on Google Maps, because you really want to find a local SEO in Los Angeles.

Google Maps listing by searching SEO in Los Agneles

Our listing by searching SEO in Los Angeles

BAM! you just found what you need. Now I talk about this because our company Nine Eye Interactive Media has a strong presence on Google Local. We took the time to optimize our listing for exactly what we do and that’s SEO – Search Engine Optimization. Now it seems like I maybe doting on ourselves, yes I am.  Because we are optimized to be found in Google Local and you should be too if you offer local services or local products.
In the next couple of weeks, I will be writing a lot more about Google Maps that I like to call Google Local. This is mainly due to promoting my new book called the Local Search Engine Blueprint soon to be released.  I created this book for local business with a small advertising budget to dominate their local market including getting listed on Google Maps. I’m not just talking about another Google Maps listing, but a powerful listing that will not require paid Google Boost listings. Yes this is a shameless attempt at self promotion, but the truth, I am giving away all of Google Maps secrets, well not giving away completely, but you know what I mean.
Take a minute and read the orginal article by TechCrunch, I posted it here on the Nine Eye SEO Blog.
Here’s the link: Google Kills Tags In Favor Of Boost By TechCrunch
Hope you enjoyed the read!
Chaz Key

Article Source: Nine Eye Interactive Media – SEO Blog

Article: My personal review on “Google Kills Tags In Favor Of Boost” and Google Tags by Chaz Key

Google Kills Tags In Favor Of Boost By TechCrunch

Google Kills Tags In Favor Of Boost By TechCrunch

Please take the time to read my review on “Google Kills Tags In Favor Of Boost” and let me know if you enjoyed it! Enjoy the the read.

 


 

Google Kills Tags In Favor Of Boost By TechCrunch

Google is killing Tags, an advertising product for local businesses which allowed them to enhance

Google Kills Tags In Favor Of Boost By TechCrunch

Google Kills Tags In Favor Of Boost By TechCrunch

their Google Maps or Places listings. For a flat $25 monthly fee, local merchants could make their natural listings stand out a bit with a yellow tag and a few words pointing to offers, photos, menus, or links back to their website. Tags were introduced with Google Places, the search engines local listings effort, about a year ago after being tested for a few months.

Google sent an email today to merchants using the service notifying them that it will be shut down in two weeks on April 29. One tipster who sent us a copy of the email writes:
Seems google is killing this offering. Must be a part of the recent restructuring. It was doing pretty well for my company too, I’m pretty bummed about it.
While it’s true that Local is now under senior VP Jeff Huber, there is probably a simpler explanation for why it is getting sunsetted. Tags was an experiment which led to a similar local advertising product called Boost which appears do be doing much better, judging by how much it is now appearing in search results. Boost ads are all of those blue-colored pushpins on Google Maps and in paid search results. Rather than linking to a website, an offer, or a menu, Boost highlights some listings information from Google Places such as an adress or phone number.
These are much more useful, especially in mobile search. Merchants don’t want to drive clicks to their websites, they want to drive foot traffic to their stores or calls for their services. Also Boost is a very straightforward online advertising product. Merchants set a budget and pay per click, whereas Tags appear next to organic results to make them pop and were sold via a flat subscription. Boost is basically a refined version of Tags, and that’s what Google is going with.
For local businesses that like tags, they can still buy them across a dozen competing non-Google sites through Yext Tags. A tag and customized message can be added to any local business listing on sites like Citysearch, Local.com, and SuperPages, Incidentally, Yext is planning on changing the name of this product to on Monday to PowerListings.
Yext CEO Howard Lerman notes that the decision is completely independent, and has more to do with the fact that local merchants understand what a listing is but may have no idea what is a tag. “What this all says is that non-discretionary local is all about the business listing,” says Lerman—”whether its on a mobile device, a search engine, a reviews site, or in an app, listings are how consumers will find and select local businesses.”

Local Listing Example - Google Local - Google Maps - Google Places

Local Listing Example - Google Local - Google Maps - Google Places

 

Article Source: Google Kills Tags In Favor Of Boost By TechCrunch Author: Erick Schonfeld

 

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