April 23, 2014

Google’s Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam
Google's Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam

The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.

There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.

Well, Google have once and for all come out to dispel this myth in a recent video from Matt Cutts, head of the Google’s web spam fighting team.

Put simply, Matt says “No, We don’t consider SEO to be spam.” He also added that SEO is “a valid way to help people find what they’re looking for via search engines.”

Matt did mention though that there are both good and bad SEO tactics and website owners should steer clear of SEO companies that practice black hat SEO techniques. Before you get too frightened by the thought of dodgy SEO practitioners, there are plenty of good SEO companies out there (including ineedhits). Actually the majority of SEO companies practice “white hat” techniques, but, just like in any industry, there are a few rogue practitioners that you must avoid.

If you’re in the market for an SEO company to do your online marketing, here are some things you should consider before making your decision:

  • Do They Practice What They Preach?
    How high does the company’s website rank in organic search engine results? This is a great indication of the company’s abilities to perform SEO when it comes to optimising their clients’ sites.
  • Willingness to Offer Information
    If the company is secretive about their SEO practices and are not willing to answer your questions then they might be practicing some black hat SEO techniques and you should steer clear of this company.
  • Proven Experience via Examples or Testimonials
    Ask the company to provide you with some customer feedback. The company should be able to provide you with examples of sites it has successfully optimised.
  • Ongoing Reporting
    Ensure the company provides you with regular reports so you can monitor the SEO campaign every month or every quarter.
  • In house SEO
    Before hiring a company make sure that their SEO work is done in house and not outsourced to overseas sources, where the quality of work could be lower.

I have included Matt’s video below as it provides more details about Google’s stance on SEO and is well worth watching.




Article: Google’s Matt Cutts Says SEO is Not Spam
Article Source: IneedHits.com
Author: Courtney Mills


Google’s Matt Cutts Says SEO is Not Spam

“Google’s Matt Cutts Says SEO is Not Spam” – Great article and share by Courtney Mills

Google’s Matt Cutts To Present Keynote At PubCon Las Vegas 2011

PubCon - WebMastersWorld

PubCon, the premier search and social media conference and expo, has announced that Google head quality control engineer and webspam team leader Matt Cutts will present a keynote address during PubCon Las Vegas 2011, taking place on November 8 – 10 at the Las Vegas Convention Center.


PubCon, the premier search and social media conference and expo, has announced that Google head quality control engineer and webspam team leader Matt Cutts will present a keynote address during PubCon Las Vegas 2011, taking place on November 8 – 10 at the Las Vegas Convention Center.

Since 2000 Cutts has led many key webspam and engineering initiatives that have helped propel Google to becoming one of the world’s most powerful and innovative businesses, and beginning in 2004 he has been a popular and frequent PubCon speaker.

“For PubCon Las Vegas 2011 Matt Cutts will deliver a keynote address featuring his unique Google insider’s take on the current ‘State of the Engine’ and the future of search, followed by a rare uninterrupted period of Q&A time with PubCon audience members, making this a must-attend PubCon event,” said PubCon and WebmasterWorld founder and chief executive Brett Tabke.

Sign up for PubCon Las Vegas 2011 today and join Cutts, Emmy award-winning technology broadcaster Leo Laporte, Disney SEO manager Jeff Preston, CNN.com SEO coordinator Topher Kohan, Wall Street Journal in-house SEO Alex Bennert and more than 200 other top speakers featured in over 100 sessions within nine daily PubCon conference tracks.

“PubCon Las Vegas 2011 will be a week of unrivaled search and social media learning and exploration with our biggest session lineup ever, and with Cutts offering his special perspective and audience interaction you won’t want to be anyplace but sunny Las Vegas in November,” Tabke added.

Early-bird registration rates are still available for PubCon Las Vegas 2011, the biggest search and social media conference ever this November 8 – 10 in one of the world’s most exciting cities.

Learn more and register at http://www.pubcon.com

About PubCon
PubCon is a multi-track educational conference hosted by WebmasterWorld. PubCon, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at webmasterworld.com

In the U.K., contact Neil Marshall at 512-231-8107 ext 106 or engine at webmasterworld.com

For more details about sponsorship and exhibition opportunities, contact Strategic Marketing Director Joseph Morin at 512-231-8107 ext 104 or joe at webmasterworld.com

90 Day Challenge with Tammy – Visalus

Tammy Burnnell - Los Angeles Business Coach

90 Day Challenge with Tammy – Visalus

 

So my dear friend and mastermind partner Tammy Burnnell and Business Coach in Los Angeles is doing this Visalus thing. But just one big Tammy Burnnell - Los Angeles Business Coachproblem… She can’t rank on Google… I mean really how hard would it be to rank of Google for “90 Day Challenge with Tammy”? Not hard at all! The truth this is child’s play. I mean really if your reading this I’m ranked for “90 Day Challenge with Tammy” I might even decide to rank for Visalus, but that’s for another post and another day.

Visalus is supposed to be something really healthy for you. Me, I suck at healthy. But what I don’t suck at is ranking on Google. Something as simple as “90 Challenge with Tammy” is really not that hard or even the keyword “Visalus”.

So Going Back to Visalus…

This new shake and/or supplement is suppose to make you healthier, trust me I need healthy… But would I actually take the 90 day challenge with Tammy Burnnel? No, I wouldn’t. But I will go into that latter, remember I suck being healthy and Visalus means you have to be healthy. No really Visalus is and seems to be a really good product. I mean think about it, I’m  an internet geek. I sit in front of a computer all day long. I drink coffee – a pot a day, sometimes two mind you. I could use a healthy dose of something good for me and God knows I could lose 30 something pounds and get rid of lead in my ass.  Hmmm…  Would it help me type faster, just something to think about… I will put that on my white board.

 

OK back to Visalus, again…

"90 Day Challenge With Tammy" Some Hot Chick Name KendraLook really this Visalus stuff seems to be really good.  It offers all the things that one like me would need to get moving in the morning and maybe even get healthy, imagine that right… Look at the picture of Kendra, went from being fat and overweight to looking really hot, yummy… I wonder if it would work for me?

The Truth is Visalus, won’t work…

What a terrible statement right? “The Truth is Visalus Won’t Work”. Well it’s not a truthful statement. The only reason Visalus wouldn’t work for a guy like me is because I’m just not dedicated to being healthy and losing weight… Serious, that’s the only reason I can find that Visalus wouldn’t  work.

 

Body By Vi Challenge…

WOW… These people really want me… Look at this challage “Body By Vi Challage”. Their actually willing to pay me to be healthy and lose weight. Will I do it now? Probably not. Well maybe if my friend Tammy Burnell and her husband Robert Breiner get me to sign up… I mean really if I could rank their web sites, maybe, just maybe I might get healthier and lose some weight.

Tammy Burnell and Robert Breiner… Are you listening?

OK, Tammy and Robert, If you’re listening… I just took your keywords “90 Challenge with Tammy”. And we can teach others how to do this.

If people want to learn the power of the internet, we can help them. So get off your ass and give me a call, leave me a comment and put your email address in the stupid little box and get on my email list!

 

Have Fun,

Chaz Key

 






 Join my Email List… Yea I promise to send you something useful… Whatever… I’m really going to get you to buy someghing one day… Think I won’t???

 


Article Source: Nine Eye

Article: 90 Day Challenge with Tammy – Visalus

Author: Chaz Key


 

90 Day Challenge with Tammy – Visalus

Timer: Date: 9/20/2011 Time: 11:30 AM – I know Goofy right…

Did you know Spider Bots are Blind?

3 Blind Mice or Maybe compared to Blind Spider Bots

Did you know Spider Bots are Blind?3 Blind Mice or Maybe compared to Blind Spider Bots

That’s right “Spider Bots are Blind”, they can’t see your pretty website pretty pictures, fancy flash, or really cool videos.  All they can do is read. Just like “Blind People” who read brail, they read a language. Spider Bots crawl your web site for content via text and text links just like your reading now.  They can read the size of your text, the bold text and the color of your text.  People for a while we’re trying to trick Spider Bots in believing the content was there by hiding text in different colors, but just like people they get smart and look for and compare the your text color to your page color.  How is this possible, it’s in the code of your web site? So only deliver quality content that you would be willing to deliver to your customers and readers and the spider bots will love your site.

Spider Bots are “Trying to make sense of your Web Site”!

Everybody believes that Search engines are sophisticated machines and they are. Have you ever been to a web site and just didn’t have a clue what you were supposed to do or what it’s about? Or how about a site you just got flustered with the web site and simply hit that famous “Back Button” because you couldn’t find your way around the site.  Spider Bots do the same thing, they are programmed to leave a web site that they can’t make sense of or navigate around.  When performing Search Engine Optimization on your web site you need to make it easy for Spider Bots to find what they’re looking for, just like your customers.

Your Web Site should be organized and Spider Friendly, also known as Search Engine friendly.

Things you should consider when optimizing your web site:

URL Structure:

Like this:

example.com/real-estate/los-angeles.html

Not Like this:

example.com/$?OU812

Site Maps for Search Engines

Sites Maps for Google.com

Sites Maps for Yahoo.com

Site Maps for your Customers so they can navigate through your pages Title Tags

Each Title Tag should be different describing your page with your keywords and appealing to users to click on.

Each should be different with an appealing description of what the page offers using your keywords.
Meta Keyword Tags

A lot of SEO guys say it doesn’t matter, maybe there just too lazy and don’t want to add them to your site.  Do not keywords stuff these, come up with about 5 to 10 Keywords that describe what your are about and make sure they are relevant.

A lot of SEO Companies are going to say Meta Tags are not important, that’s a myth or an outright lie in my opinion. If Meta Tags are not important, why is Google still tracking them in your “Google WebMaster Tools” account?  Just something for you to think about.


Article: Did you know Spider Bots are Blind?
Article Source: Nine Eye Blog
Author:

Did you know Spider Bots are Blind?

Keyword Tools

Keyword Tools = Dollars

Compare Keyword Tools:

How can I find out who is searching for my Services or local business?

There are a number of keyword tools on the internet for finding out what Keyword Tools = Dollarspeople are searching for. Some of the keyword tools are free and some of the tools cost a onetime fee for the software and other tools have a monthly fee.  Each tool has its own uniqueness for Search Engine Optimization and are very helpful.

 

Here we will cover some of the tools you can access on your own.

 

  • Google Keyword Tool:

With this tool you can search keywords and phrases and get a count on how many searches were preformed for the previous month. Google.com statically shows searches that are both locally in the United States and Globally displayed.  The nice part about this is they also show you what the competition for PPC (pay per click) to help improve your SEM campaigns. https://adwords.google.com/select/KeywordToolExternal

 

  • Keyword Discovery by Trillion

A free search term suggestion and keyword research tool to offer a more reliable alternative to the original Overture suggestion tool. This tool comes with free access as well as paid subscription. http://www.keyworddiscovery.com/search.html

 

  • Word Tracker Keyword Tools

Wordtracker’s leading-edge research keyword tool gives you the keywords you need to rise above your competitors in search engine rankings. Even better, they also show you how keyword research can help you discover untapped market niches, get inspiration for new products.

http://www.wordtracker.com/

 


Now also keep in mind each of these keyword tools have their own special purposes. You should really do your own research and find out which keyword tool works best for you. I have used each of these tools and still today by far my favorite is Google’s keyword tool. I like it the best because its easy to use, especially when I am on the go and need to do some simple keyword research.

Doing your research with a good keyword tool can save you a lot of headaches. Not just headaches but time. I have had many clients tell me what they want to rank for and then to find out nobody is looking for there keywords. It doesn’t help to rank for keywords that nobody is searching for.

Good luck on finding the right keyword tool.

Have Fun,

Chaz Key


Article: Keyword Tools
Article Source: Nine Eye Interactive Media
Author:

Googles Matt Cutts on PR Updates

googles-matt-cutts-on-pr-updates

Google’s Matt Cutts on PR Updates

Page Rank, or PR, was once the most vital element of ranking in Google. Over time, PR has become just one of many ranking factors. Some have noticed, however, that PR has yet to see an update in the post-Panda world, which led to some questions about whether PR was being further diminished – or even

Google’s Matt Cutts on PR Updates - One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Google’s Matt Cutts on PR Updates

discontinued – as a result of link-buying abuse or other frowned upon behavior. One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Cutts take a roundabout way of getting there, but I’ll skip to the important part: Yes, Page Rank is still a thing, it will still be updated, and there’s no current indication that it’s being diminished as a ranking factor. To explain why people haven’t seen an update since Panda, however, Cutts took the time to explain how the PageRank numbers are generated and displayed.

As it turns out, Google actually keeps track of your new PR every time a portion of the web is re-crawled, which – thanks to Google caffeine – means constantly. The PR for all the sites on the web is “stored on a bank of machines,” and all that data can be exported manually and posted to the Google Toolbar. Additionally, the PR data in Google is “real floats or scalars” that go well beyond just the 0 to 10 rank that the toolbar provides.

The reason to keep the figures more narrow and the exports less frequent go back to avoiding webmaster obsession. Google decided they didn’t want webmasters checking back in multiple times per day to figure out exactly where their PR was, and Cutts specifically emphasizes that “there’s a lot of different stuff you can pay attention to beyond just that green indicator in the Google Toolbar.”


Article Source: Search Engine Journal

Article: Google’s Matt Cutts on PR Updates

Author:


Google’s Matt Cutts on PR Updates


I thought this was a great piece by Rob D. Young. So I was inspired to go deeper into this. Make sure you read my thought on this article by reading my post A little about Page Rank. If you like the article, make sure you leave me a comment.

A little about Page Rank

I was inspired to write this post after reading “Google’s Matt Cutts on PR Updates“.  I thought this was a really interesting piece on Page Rank by Rob Young at Search Engine Journal and deserved a deeper review.

Myself and my own projects have seen a huge boost in Page Rank. This all after the big scary “Panda Update“. What I have found since the Panda Update, is that the guys that have been doing things right, really didn’t see a decrease in traffic. Some of my own projects have seen a boost in organic traffic from Google and again a boost in page rank.

Link-building for Realtors in Santa Monica – SEO Santa Monica

Chaz Key SEO Los Angeles - Expert

Link-building for Realtors in Santa Monica – SEO Santa Monica

So recently I seen another company offering SEO services in Santa Monica or where ever. But his main focus seems be the Santa Monica area. This SEO was “Bragging” about being #1 for “link-building for Realtors in Santa Monica” in his ad I found on Craigslist.org. Now normally I would just ignore these and laugh it off as another joker trying to sell something he has no idea about. No I’m not going to call him out on this and I’m not going to say his name in this post, that might be considered rude. So instead I decided to show him how a real SEO, oh by the way if you haven’t figured it out yet, that stands for Search Engine Optimization. Ok back to the topic, So I decided to show him how a real SEO can rank a website for the same keywords being “link-building for Realtors in Santa Monica“. Now this so called SEO used other sites to rank for these keywords and didn’t even rank his own site to the top for these keywords. Ok granted, he did get multiple first page listings for some low level keywords that I don’t believe anybody is searching for, but his own site was so far down on the page, at first I didn’t think his website was even on the front page, this was an oversight of my own when I didn’t see him listed in the top 3 results of the SERP’s (search engine return pages).

Now really the purpose of this post is to show how easy a real SEO can outrank somebody for such a long tail

Chaz Key SEO Los Angeles - Expert

Chaz Key SEO Los Angeles - Expert

keyword/phrase like “link-building for Realtors in Santa Monica”. I invite him to the front page of Google for something hard like Los Angeles SEO or something like that. Or even better yet lets go for SEO Santa Monica or Santa Monica SEO. Now don’t get me wrong here, I personally don’t rank for SEO Santa Monica or Santa Monica SEO. Hmmm, maybe I should go for these keywords/phrase “SEO Santa Monica” and “Santa Monica SEO“, would be interesting. It’s really not that hard, an optimized page, couple of post, a few backlinks should do it.

Ok, so I’m done venting about this. The fact here is if you need an SEO company that can out rank other companies for any keywords, you should call Nine Eye Interactive Media. I guarantee I can beat your competition. Yes, I know I am arrogant, completive, conceded, well not conceded just convinced.

So let’s see how good I am. The date is May 6, 2011 and the time is 12:12pm on a Friday. Let’s see how long this post takes to get to the front page of Google. Now I’m not saying I will be #1 for “link-building for Realtors in Santa Monica”, but I will be on the front page of Google!

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: Link-building for Realtors in Santa Monica – SEO Santa Monica

Author: Chaz Key

 


Link-building for Realtors in Santa Monica – SEO Santa Monica

Get listed on Google Maps

Get listed on Google Maps

Get listed on Google Maps

Getting listed on Google Maps is more important now a day’s then it was before. Last October Google put the SEO world upside down on their heads when it changed how Google Maps is displayed. Now Google Maps is displayed as Google Places within the regular organic listings. Most local business’s worked really hard and spent a fortune on getting their business to rank on Google for their local services and local products. Then poof! Gone with a major change, go to love it when Google makes a change. Although the smart local business’s followed suite and optimized their local Google Maps listing.

Getting listed on Google Maps is not rocket science.

It’s almost identical to ranking a website within Google Organic. But the truth being there are many ranking

Get listed on Google Maps

Get listed on Google Maps

factors to Google Maps – Google Places for those who don’t like to call it what it really is. I don’t believe that anybody has really touched what are the true ranking factors. I don’t believe that most SEO’s  really took the time to truly understand or know what makes a Google Maps listing rank. I have found that ranking any local company requires several steps. Believe it or not, even in tough market like Los Angeles, any Google Local listing can be ranked. Where as in the Google organic world,  all SEO’s know we start with onsite optimization and proceed to offsite optimization. Both on site and off site optimization applies to ranking a local business listing, just one difference, it’s not about in bound links, at least not the way most would SEO’s would think.

Onsite Optimization Factors for Ranking Google Maps

Onsite optimization of your Google Maps listing requires a well written Google Places listing. Your keywords must be embedded in your local listing. I’m not talking about being spammy either. You have to use the right keywords in the right places. You get a very small area to describe your business, use them sparingly. Next choose your categories must be chosen correctly.  You have to choose at least one of Google’s suggested categories, but this does not mean you have to choose their category first. Next you have to write your “Additional Details” correctly. Just about everybody I have seen screws this one up. There’s a lot more that goes into writing the correct “Additional Details” and this article would get really long, so I’m not going to totally dig into it. Maybe in future post I will dig into it more. Now another major Google Maps factor, “Google Coupons”. Google love’s people who share and one of the ways to share is to list your coupons within your Google Place’s page. Again these need to be written correctly to truly gain the most value out of them.

Offsite Optimization Factors for Ranking Google Maps

Whereas ranking a normal website within Google’s natural listing, comes down to inbound links. And not just a bunch of links, but text links. Google relies on other websites to tell them what a site is all about. The same theory applies here, but it’s not just the links. It comes down to what other websites are saying about your local listing. These factors include listing your “Companies Name” + “Company Address” + “Company Telephone Number” = a well ranked Google Maps listing. These sites are called “citation sites”. Google use’s citation sites to gather information about your company, including populating your Google Places listing with relevant information. Also don’t forget to list your own company information on your company website. This would seem like common sense to most, but you would believe how many forget this. Also you need a link to your Google Maps listing using your keywords on the page. You can get a link from Google just by doing a search for your company and using your keywords on Google Maps. This will embed the keywords in your link that you get from Google.

If you going to get listing on Google Maps

you’re going to need to follow the right steps. Again getting listing on Google Maps is not rocket science and usually once your ranked, your there for a long time. Next month I am releasing a new book and training program on this called the “Local Search Engine Blueprint“.

Local Search Engine Blueprint

Local Search Engine Blueprint

I have been working on the Local Search Engine Blueprint for almost a year now. When I wrote the book, that was easy, but I didn’t just want to write another eBook. So I started creating training videos on each and every step. Well that still wasn’t good enough, so I created a community forum for local business owners that still might be having problems and also a way I can get updates to members. Oh yea, the Local Search Engine Blueprint couldn’t just have a well written book, great videos, awesome forum, but I needed to create a members only site! Anyway I think I have done enough of shameless self promoting for one post.

Good luck and I hope you found this useful and don’t forget to keep an eye out for the “Local Search Engine Blueprint“!

Have Fun,

Chaz Key

Article Source: NineEye.com/Blog

Article: Get listed on Google Maps

Author: Chaz Key

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

outdated strategy.

“If search engine optimization isn’t what gets you up to the top of the list, what is?” said Springer, who runs boutique event planning firm Esprit Productions in Libertyville, Illinois. “We designed it with search engine optimization totally in mind.”

Entrepreneurs like Springer may want to reconsider pouring money into search engine optimization (SEO) as their primary marketing strategy, according to Chris Dixon, who recently penned a controversial blog (bit.ly/gjIzMJ), titled: “SEO is no longer a viable marketing strategy for startups”.

“I talk to a lot of startups and almost none that I know of post-2008 have gained significant traction through SEO,” wrote Dixon, the co-founder of online startup Hunch, who has invested in numerous startups, including Skype and Foursquare.

Dixon was immediately taken to task by defenders of SEO, the popular means of boosting an organization’s presence in Internet searches with keywords and relevant Web links.

Among them was Dave McClure, a prominent angel investor and founding partner of the Silicon Valley tech incubator 500 Startups. “I’m contrarian because SEO works. SEO obviously matters,” said McClure, adding it generates “huge amounts of monetization on the Web, huge amounts of traffic – organically and paid.”

SEO NO “MAGIC POTION”

Many technology experts don’t buy Dixon’s argument, but most, including McClure, concede that SEO must be viewed as part of a more comprehensive strategy that gives increased weight to newly emerging platforms. They also point out that higher standards for quality are making effective SEO even more time-consuming than ever before, adding to the difficulty faced by startups with limited resources at their disposal.

“I’m not saying you can’t make progress with SEO,” said Ryan Evans, who runs the Chicago-based online marketing company Rand Media Group. “But I think there’s a lot of people out there selling SEO as a magic potion and if it sounds too good to be true, it probably is.”

To illustrate an increasingly balanced approach among Internet promoters, Evans cited the tagline for online marketing conference SES (Search Engine Strategies), which bills itself as: “the leading search and social marketing event.”

“SEO has become less of a technical exercise done in a vacuum,” said Evans, who uses a combination of SEO, public relations, pay per click, email and social media to gain momentum for clients.

An integrated approach is certainly the thinking behind HubSpot, a software platform that helps small businesses use and measure a variety of Web-based marketing techniques – blogging, social media, content management and email – to help generate qualified business leads. Founder Dharmesh Shah said his company, itself a startup, draws two of every 10 visitors by way of Facebook and Twitter. Despite that he remains a strong proponent of SEO.

“The big reason SEO is still important to small business is simple: people are still using search engines, especially Google, with great frequency,” said Shah, another critic on Dixon’s blog. “And unlike other channels to reach customers, connecting to users searching is worth more, because there is active intent.”

BLACK HAT BE GONE

Shah maintains the playing field for small companies deploying SEO has leveled off in recent months. Quality standards have improved, making it harder to throw big bucks at the process by creating server farms and using other questionable, so-called “black hat” tactics.

“In the early days of search engine optimization you had some rough and unsavory charters that were doing all manner of unpleasant things to try and game the system,” Shah said, adding the emphasis now is on creating relevant, original content and an engaging online experience. “Now Google and all the search engines have gotten much better about (detecting) that.”

That may be one of the reasons why small businesses are increasingly relying on SEO. According to a survey by email marketing company Constant Contact, 29 percent of small businesses were engaged in some form of SEO. An additional 13 percent had plans to employ SEO within six months, according to the survey, which polled nearly 3,800 small companies in March.

Dixon, who said his column has been “widely misunderstood” to be against SEO in general, believes it should be used to augment a marketing campaign and “should not be core to a startup’s business plan.”

However, he is not as optimistic as Shah about the decrease of black hat practices, despite Google’s best efforts, and in his blog insisted there are “many billions of dollars and tens of thousands of people working to game SEO.” In this atmosphere, startups that produce high-quality content will be hard pressed to appear high up in search engine results, argued Dixon.

“Until that changes,” he wrote in his blog, “startups – who generally have small teams, small budgets, and the scruples to avoid black-hat tactics – should no longer consider SEO a viable marketing strategy.”

 

Article Source: Reuters

Article: Is SEO DOA as a core marketing strategy?

Author: Deborah L. Cohen

 


Just a quick note by Chaz Key:

I picked up this story about search engine optimization from Reuters. I thought this story carried a lot of value. I will admit I did correct a few things like where the article was talking about search engine optimization and only listed it as “search engine”. I hope the original author doesn’t mind, but I felt these small things needed to be corrected.

I also need to add my own two cents on this article about SEO, imagine that. Look if you are a small or large business, you must optimize you site. Thinking like Kevin Costner in “Field of Dreams”, “You build it, they will come” is just not true! If you build it and nobody can find it is a true waste of money and time. If a company does not optimize its website, then don’t build a website, it’s not worth the money! You would have better luck buying a sign advertising on a bus stop. Maybe somebody driving by, just might be looking for what your selling. Personally I would rather have somebody online find me because there were looking for me and I not talking about my company name. Good luck if you don’t believe in SEO.

Have Fun,

Chaz Key

Do Shortened URL’s Hurt or Help Your Rankings?

Do Shortened URL’s Hurt or Help Your Rankings?

Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign. Well good news! Finally a definitive answer from Google on whether they penalize a link (or site for that matter) that uses shortened urls:

The Good News
Straight from Matt Cutts, who is known as the voice of SEO from Google, has stated in a recent video that shortened urls will not penalize your link. This means that even though a link is shortened, you will still get the link juice. He specifically states that a shortened url will pass on page rank to the site it points to.

 


While many of us in the industry have already realized that shortened urls do pass on page rank, I decided to write about it, because I see that this is a common question being asked not only by newbies, but still many in our industry.

How Shortened URL’s Work
Now is probably a good time to go over just how one of these shortened urls work. Basically, a shortened url takes advantage of an http redirect on a home page. So a shortened url is created for a specific domain and when a person clicks on the shortened url link, it visits the original domain and then redirects to its final destination. Many of us in the industry were already aware that 301 redirects (refers to ‘permanent 301 redirect’ which is an ‘SEO Friendly’ redirect) are a common and ‘Google approved’ way of directing traffic to a new site.

Best Practices When Using Shortened URL’s
With the rise of social networking sites such as Facebook and Twitter, shortened urls have taken off and are common place. However, as I surf the web I notice occasionally mediocre or even poor usage of these shortened urls. Obviously, you can’t dictate the way users use this tool, but I have come across many links posted by web developers and marketers which are self defeating in purpose. Here are some tips on making the most of shortened urls.

Only use shortened urls when you have to. This might seem obvious, but there is no need to post shortened urls on your website or trusted assets unless the url is exceptionally long.

Generally speaking, use urls where they are common-place such as on Twitter and Facebook. If they are used on other types of sites or media, they can seem suspicious to those viewing them. As a marketer the last thing you want to do to a prospect is put a seed of doubt on whether or not it is safe to click on a link. This means that unless it’s especially necessary, try not to place shortened urls in HTML email newsletters.

Use shortened urls from known services. Not only are viewers more aware of these urls, but you never know if a fly by night shortened url company has server problems or simply goes out of business – leaving your link dead. Two services I recommend are bit.ly or Google’s own service goo.gl (pictured below).

Article Source: Promotion World

Author: Roger Janik

Article: Do Shortened URL’s Hurt or Help Your Rankings?

Edited By: Chaz Key

 

 

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