October 26, 2014

Local SEO

Don’t Stop at SEO

Don't Stop At SEO by Natalie MacLees

Don’t Stop at SEO

Don't Stop At SEO by Natalie MacLees

Don't Stop At SEO by Natalie MacLees

Hands-down, I think the most common request I get when either building someone a new site or updating an old one is to make sure the site is Search Engine Optimized (SEO). It can’t be denied – Search Engine Optimization is important. So important, in fact, that Purple Pen Productions includes Search Engine Optimization in every project that we do.

But, Search Engine Optimization isn’t everything you can do to promote your site. SEO is just the beginning. Don’t spend a bunch of money and time on building a SEO site only to let it lie unused without much traffic. Here are some other important strategies for promoting your site and getting traffic.

Local Tools

People are relying on the internet more and more to help them find local businesses – restaurants, hair stylists, pet sitters, etc. Make sure you’re easy to find. Both Google and Yahoo offer easy ways to list your business on their maps so that customers searching your neighborhood for your business will find you.

Social Profiles

Chances are, you’ve got a number of public profiles with social networking sites – Facebook, LinkedIn, Twitter, etc. Make sure your web site is mentioned in all of your public profiles. Make it easy to get to your site when someone finds you online.

Participate in the Community

No matter what topic you’re interested in or what business you’re in, I can practically guarantee that there’s a thriving blog community around it. Use blog search tools like Google Blog Search to find blogs in your area of interest. Head over and read the articles posted. When appropriate, leave professional, respectful comments. Comments left on other blogs can nearly always be set up to link back to your own site. If the other faithful readers like what you have to say, you can be sure they’ll follow your link and check out your site. The bonus is that you already know they’re interested in the topic.

You can also participate by having a professional blog of your own, either as your business web site, or as a part of your business web site. If you’re not much of a writer yourself, you can hire either a copywriter to write your articles for you, or you can hire a copy editor to take your notes and rough drafts and turn them into polished articles.

Traditional Media

Just because we’re in the midst of a web revolution, don’t discount traditional media. If you do any kind of advertising – television commercials, radio spots, newspaper or magazine ads, etc. – be sure that you’re always mentioning your web site address. People who want a little more information will have an easy way to find out more about you without being worried about being intimidated by a sales pitch. Also, make sure that anything you print for your business, from business cards to catalogs and brochures, has your web address printed on it.

Email Signature

No matter how you handle your email, there’s a way to program a signature automatically to the bottom of your emails. For your professional email, make sure this includes all the relevant contact information for your business along with, you guessed it, your web address.

Newsletter

Many businesses create a free email newsletter for their customers and potential customers. To encourage people to sign up, ask them to sign up in person when they visit your business or make a free online offer for those that sign up from your web site. Be clear about what people can expect when they sign up – will you email updates, new product information, coupons and deals? How often?

Once you’ve built an email list to send your newsletter to, be respectful. If you said you’d send out newsletters once a month, don’t start sending daily emails. Don’t add people to your list without their permission.

In Conclusion – Don’t Stop at SEO

No one can deny that Search Engine Optimization is important, but don’t forget that it’s not the be-all and end-all of driving traffic to your site and getting new customers. SEO-only strategies fall short because they market only to the people who are already looking for you. Of course it’s important that those customers find you, but it’s even more important to get your message out to the customers who don’t even know you exist yet. Look for new opportunities to promote your site and business – you’ll find them nearly everywhere you look.

 


Article: Don’t Stop at SEO
Article Source: PurplePen.com
Author: Natalie MacLees


My Notes about Don’t Stop at SEO:

The truth is not only “Don’t stop at SEO”, but don’t stop any of your marketing campaigns. If you put all your eggs in one basket, you might find yourself with no eggs.

Part of me, the SEO side of me wanted to make a point. It’s is now 2:38 January 24, 2012 and I thought this article should be seen by the masses. But as I read through the article, it wasn’t optimized to found by search engines. Why would anybody want to go through all the time to build a website, write content, pay for web hosting and not be found? But this happens all the time. Search Engine Optimization should be a key factor in your business strategy. If you don’t optimize your site, nobody will ever find you…

 


Don’t Stop at SEO

You decide…

Don’t forget to leave me a comment…

How Local Geographic Web Searchers are searching the Internet.

Yes that is 1.7 Billion pages competing for the same keyword Real Estate

How Local Geographic Web Searchers are searching the Internet.

Understanding how your local potential customers are using the internet is just the first step in having a successful local business online. In this article I wanted to drill down into the habits of web searchers that are looking for local businesses to do local business with. I have broken these search habits down into three stages to make the world wide web become more of a local web.

The Research Stage

Web Searchers use various ways to find what they’re looking for and do these in stages. In the first stage, I call this the “Research Stage”. Web surfers use general keywords to find general information.  For example, a web searcher might be interested in finding “Real Estate”.

The keyword that a web searcher might use in during the research stage in search engines could be as simple as:

Real Estate

People who use research keywords for searching on the internet or for browsing are usually looking for general information only. Keywords for browsing typically will return very high search results. Hence in the image below, there are 1,740,000,000 competing for the first page of Google. Yes that is 1.7 Billion pages competing for the same keyword.  Getting a top 10 ranking in the search engines for these general keywords is very difficult and nearly impossible in some cases.  It is unlikely that a web surfer who uses such generic keywords will buy something local or take action. Mostly they’re just “looky loos” looking for a way to find what they’re really looking for.

Yes that is 1.7 Billion pages competing for the same keyword Real Estate

The Savvy Stage

“The Savvy State” comes next. During the research stag, web searchers get overwhelmed by all the noise and none relevant information they have found on the internet and now begin to use keyword searches for comparing what they have learned.

The “Research Stage” now becomes the “Savvy Stage”. In “savvy stage”, web searchers narrow their selection because they are now more savvy and know what type of service or product they really want. For example, the web searcher might have found out during the “Research Stage”, that they are not looking for real estate in New York, but they are really looking for “Real Estate in Los Angeles”.

During the savvy stage web surfers now know more about what they are looking for and how to find what they really want. And with the new confidence comes new the keyword/phrase that are more specific to their Geographic area.

Real Estate Los Angeles

Los Angeles Real Estate

Web Searchers who use keywords/phrases for comparing are more likely and ready to buy or take action. “Comparing keywords/phrases” are probably the best keywords that you should be targeting search engine optimization during your online campaigns.

Most often these keywords will have a much lower search volume than broad-spectrum keyword/phrases but they will lead to more sales and action by your consumers. You will find it is so much easier to get top 10 rankings for these keyword/phrases. Take a look at the image below and see how the results in Google for the keyword phrase “Real Estate Los Angeles”  The number of competing pages was reduced substantially from 1,740,000,000 to just 169,000,000 and this was a more targeted local search.

The number of competing pages was reduced substantially from 1,740,000,000 to just 169,000,000 and this was a more targeted local search.

The Action Stage

During the last stage and final journey of a web search now comes the “The Action Stage”  Web searchers now know what the service want and action they want to take action. They are just looking for the right website they feel they can trust, with the most credible to offer. For this reason, these web searchers are going to use very specific keywords. And since we’re talking about local customers, these keywords take on a complete local feel.

The Action Stage keywords may look something like this:

Homes for sale Los Angeles CA

Homes for Sale in Los Angeles

And once again we were able to dramatically reduce the competition and target true buyers in our local market. In this case we just went from competing against 1.7 Billion to 169 Million and finally 37 Million. And we are now more targeted to our local area for the local service or product we might have been offering.

. In this case we just went from competing against 1.7 Billion to 169 Million and finally 37 Million.

People who use long tail keyword/phrases for buying locally are ready to buy or for action, are now ready to take action. During the “Action Stage” this is where you want to position your website. You must be on the front page of the search engines for the action keywords!

Have Fun,

Chaz Key


Article: How Local Geographic Web Searchers are searching the Internet.

Article Source: Nine Eye Interactive Media
Author:


How Local Geographic Web Searchers are searching the Internet.

Resources: Google.com, Yahoo.com, Bing.com

Refernce Searches: Real Estate, Real Estate Los Angeles, Homes for sale Los Angeles CA

Hardcore Local SEO Tactics

Lisa Barone is Co-Founder and Chief Branding Officer of Outspoken Media, Inc.

Hardcore Local SEO Tactics

Hey, hey! It’s the LAST session of SMX Advanced 2011! Can you believe it? Feels like just yesterday we were getting started and saying to hi to everyone, which, well, I guess it was just yesterday. Funny how that

Lisa Barone is Co-Founder and Chief Branding Officer of Outspoken Media, Inc.

Lisa Barone: Hardcore Local SEO Tactics

happens. The Vets session is going on down the hall but I thought it may be more actionable to sit in on the Hardcore Local SEO Tactics session with David Mihm, Mike Ramsey, and Will Scott.  Lets hear what these gentlemen have to say. I’m going to try and avoid making eye contact with David Mihm so that I do no turn bright red or turn into a pile of mush. He’s kind of my local SEO crush.

Matt McGee is moderating and thanks everyone for coming to this session instead of the big Vets session happening.  Everyone claps. Heh.

Up first is Mike. This is Mike’s first time speaking at SMX Advanced. Matt McGee says it will also be his last since there are said to be lots of Matt jokes in the deck. Pure comedy.

Mike loves Twitter profile pictures. It’s how he met everyone in the industry and he thinks its interesting to see how people represent themselves on Twitter.  He shows @MattMcGee’s profile picture.

Picture of Matt McGee

Matt McGee

It shows his amazing color contrast, his eye follows you wherever you go, he has a knock out smile, and half the face leaves you wondering what the other half looks like.  He’s always been jealous of Matt’s profile picture. He then shows a few Photoshopped versions of Matt’s profile picture including a vampire version, a pirate version and a perfect symmetry version.  I have no idea what this has to do with anything but Matt looks mortified so, I mean, there’s that. :)

Okay, he starts his real presentation.

Mike says he loves diving into data and dissecting local search results. He put together a study over four phrases:

  • Chicago personal injury lawyer
  • New York divorce lawyer
  • San Diego dentist
  • Dallas dentist

The results all showed integrated O-Pack results, NOT 7 Pack results. The two algorithms responsible for these are different.  They looked at the winners (ranking 1-7) and the losers (50-56).

Correlation is not causation and he’s not going to explain that. Probably because he doesn’t know what it means. Kidding!

Place Page Data: 22 of the 28 top listing businesses were claimed. People always say you have to claim your listing. The data here shows it may not necessarily be a ranking factor even if people say it is.  Claiming a listing will help you to secure your data and make sure it is correct. He does not believe it will help you rank better, it just gives you control over all your data.   Interesting.  You still have to do it.

Exact Categories: This is when the search phrases exactly matches the category you chose in Google Places. 20 of the high listings and 14 of the low listings had exact categories.  The data shows you don’t need to have an exact category. They must correlate and be close, but maybe not exact match.  IYP reviews: He didn’t think reviews were helping as much as they were becoming extremely strong citations. It’s hard to say reviews have a cause of ranking, when most places have your address/info so it also counts as a citation.

Citations: Over the past two years Google has shown less and less citations on the Places Page.  They’re not showing all that they know.  The average citations for the top ranked listing was only 36, that’s extremely low compared to the hundreds it used to show.  The average high ranking listing has 3,689 matches through custom search, the low ranking had 19. Citations still say, I”m kind of a big deal. A lot of the places people are pulling citations from, they’re also getting links from.

Offsite Data: 2.89 percent of total links have an exact keyword match.  That’s a really low number and it’s where it SHOULD be if you’re building natural links.  8.6 percent of total links have an Exact Keyword Match. If citations were the new links of 2009-2010, then links are the new citations for locals in 2011-12.

Business name in title tag: Fairly common – 17 out of 28 that were ranking were using it, 15 of the non-ranking.  Only one out of all 56 listings had their phone number or address in the title tag of the landing page.

City keywords in the title tag – 22 of the high ranking sites had them.

The Power of Landing Pages -by pointing to a page with a better Title tag, pages increased ranking from position F to D.

Exactness in Place- citations + categories + content

Authority in Web site – quality of links

Trust in Reviews – CTR + UGC

Next up is Will Scott. His mom lives in Commack, NY right near my parents. Now you know.

Community Edits

If you work in local, frequently you’ll find listings you don’t think should be there. Sometimes they’re people who used to work in the same location or overlap between people who work in the same office building. To get the map marker in the right place, you must physically move the map marker until Google fixes it, even if that means you have to do it EIGHT times in three months before Google finally merges them.   Cleaning up those mystery listings will help people get to the right place. It’s super important.

The Google Map Maker

You go in and you validate other people’s edits. Editor connection to business matters – email address on domain helps.  This is one of those “give to get” things. He calls it a Pay It Forward Mechanical Turk and I start having flashbacks to the last session where all anyone did was mention Mechanical Turk. If you have a body of edits, your edits will get reviewed more quickly by building up your karma. May be worth dedicating resources to build Power Map Maker profile (think Digg). You’re providing a community service and you can also make your edits go more quickly.

Alternative Citation Sources

  • Article Engines: When you publish articles into article engines (admit it, we all do it…), if you’re publishing as the business owner, you can include your location. By putting a NAP (name, address, phone number) near that link, it works as a citation. BAM!
  • Facebook: This is starting to show up with great regularity, even Facebook Reviews. If you have a Facebook Page for your business and they don’t have an address associated with it, smack them now.

This made me laugh. Will says that if you use a service like Knowem.com, you COULD put your NAP in your profile to generate a few hundred citations however THIS IS SPAM and you should not do it. Hear me? Don’t be that guy, people.

Next up is local search golden boy David Mihm. He has 69 slides to run through, which means I’m basically crying over here.

What are your opportunities?

1.       What phrases are you behind your competition for organically?

2.       When does the map/blended results show up?

3.       How many businesses are listed if it shows up?

4.       geotargeted vs generic queries

No automated tools to do 2-4, changes frequently.  David names Google Insights as a great keyword research tool for local to get a sense for relative search volume in particular markets.

Impact of Blended Results

Where is Google going with local search? They’re trying to keep as much traffic for themselves as they can. If you’re just tracking the people coming to your location page, you’re missing out on a lot of traffic you should rewarded for. People will be converting straight from the Place Page. These pages now include structured data, sentiment, you can book from the Place page, etc.  Mike Blumenthal thinks you’ll soon be able to make appointments from the Place page soon, as well. That’s both cool and kind of freaky.

Don’t forget about localized product search. Google’s really getting into offline purchasing from online searches. It’s showing nearby stores for particular devices.  Understand that local requires a different mindset from traditional SEO. Traditional SEO is about optimizing Web sites. Local is about optimizing for a location.

Multi Location

How do you optimize for local if you’re a big brand with many locations?

Use a flat site architecture beginning with a Store Locater page. You’ll want to give each location its own page so that it’s unique and indexable.  Cross-link nearby locations with geo-anchor text. You’ll also want to submit a KML sitemap in Google WMC. If you need help setting this up, Geo Sitemap Generator will happily do it for you. It’s really important, so do it.

When it comes to earning citations, the most important feature is consistency.  Your business name, address and phone number MUST be IDENTICAL all over the Web and you must get citations on places other than Google.

Things to do:

  • Decide on a consistent Corporate Business Name
  • Utilize Localeze’s Channel partner Offerings
  • Utilize Infogroup’s API

Clam all LBC listings in a corporate Google account. Get your bulk feed verified. Your Google Account must match the URLs of the Places you are submitting. Each location must have its own unique phone number or you won’t get approved.

  • Check the sites that Google pulls snippets from.
  • Check the sites that rank well in organic results.
  • Analyze representative market geographies and sizes.
  • Look at BOTH Place Page citations and organic results.

Reviews – Segments customers with Gmail/Yahoo email addresses and send them to those specific review portals since you know they have an account there (and they’re already signed in. WIN!). Consider the ease of leaving a review for someone without an account. Consider the syndication value of review sources. Getting feedback should be part of your every day business process. Know the rules, don’t fish with dynamite, review threshold.

Getting Buy In

Two stakeholders in Enterprise-level Local Search

1.       Store Managers

2.       Customers

Need to get both to buy into the importance of reviews. Educate managers about value in this and what they can do to improve. Potentially take the up front risk of SEO campaign. Work with franchise/brick and mortar communications team on both managers AND customer messaging.

Local in Competitive Markets

  • Get bulk feed verified
  • Make sure your Google account email TLD matches Place TLD
  • Clean up and consolidate old listings
  • Geographic inbound anchor text
  • Use custom categories for high volume, high conversion keywords.
  • Strong industry-relevant review volume.
  • Order of magnitude rule
  • Elite reviews
  • Strong geosocial media profile
  • At least one citation from a .gov or .edu.

And THAT was a lot of information. Hope you find this coverage useful and the coverage from the rest of the week. It’s time to head home. Thanks for hanging with us in Seattle!

 

Article Source: Outspoken Media

Article: Hardcore Local SEO Tactics

Author: Lisa Barone


My own review:

I have to admit, before reading this article I have never heard of Lisa Barone. She really takes this one home and I also have to admit she knows what she is talking about. Local SEO and Local Search are two hot items in the SEO Market.

It’s rare to find somebody who will take the time and lay it all out there. This is why I chose to add this article to Nine Eye’s blog.

Once again Lisa, if you get to read my little blurb, GREAT ARTICLE!

I would have loved to be at an event like this one.

Have Fun,

Chaz Key

Local Search Engine Blueprint

Local Search Engine Blueprint

Local Search Engine Blueprint

What is the Local Search Engines Blueprint? The “Local Search Engine Blueprint” is a complete how to system for

Local Search Engine Blueprint

Local Search Engine Blueprint

dominating ones local search market. While the traditional Yellow Pages is now swiftly on its way to becoming an extinct dinosaur. Local business owners who offer local products and or local services can now dominate their local market. Created by Chaz Key (Me), I use this same exact system, not just for my company Nine Eye Interactive Media, but also for my clients. Like I had this one company that offered local tutoring services. The need was to dominate the most important and valuable markets throughout the Los Angeles area. Traditional SEO was going to take awhile, huge competition for this market. Not only that, but the local Google organic searches were dominated by Google Local aka Google Maps aka Google Places. You see last year when Google started to display Google Maps as Google Places this was a real game changer. All those poor companies that had paid $1000′s for Local SEO services were now no longer on the front page of Google for their keywords. Google Places now totally dominated the front page. Scary, right? Not really and here’s why. If you know and understand Google Places, you can optimize it for your local services and local products. With the help of the Local Search Engine Blueprint you can do exactly this!

The Local Search Engine Blueprint is an advanced course!

You see the Blueprint was created as though it was teaching another Local SEO company how to rank a local company and dominate ones local market. This would be everything and all the steps that our company would do for another company and we would charge between $1500 and $2500 just for setting this up, not to mention the $300 to $600 per month charge for continually monitoring, updating and optimizing the local listing.

The Local Search Engine Blueprint has never failed!

Brave statement right? But it’s true, to this day the Local Search Engine Blueprint has never failed! And we plan on keeping this record. Even in a tough market like Los Angeles.

What the Local Search Engine Blueprint is not!

  • It’s not about teaching how to start a business
  • It’s not about Google Adwords
  • It’s not about SEO
  • It’s not about PPC
  • It’s not about paying for lead generation
  • No cold calling

It’s all about driving online customers to your offline business! Our company has a zero advertising budget, yes that’s right a zero advertising budget! Our customers find us! A customer who finds you is going to be more valuable.

 

The Local Search Engine Blueprint is slowly being release to a select few. You cannot buy it at the current time, unless you’re invited to a webinar. Don’t worry this will change in about 3 to 6 months. If your interested in being invited to a webinar please visit the Local Search Engine Blueprint and join the waiting list.

Until then have fun!

Chaz Key

 


Article Source: NineEye.com

Article: Local Search Engine Blueprint

Author: Chaz Key

SEO Williamsburg – Search Engine Optimization – Williamsburg – By Nine Eye

SEO Williamsburg – Search Engine Optimization – Williamsburg – By Nine Eye

Search Engine Optimization Tips for Williamsburg

Remember, your reading this because this page was optimized by Nine Eye Interactive Media!

Nine Eye Interactive Media offers SEO services through Williamsburg and the surrounding area. While concentrating on Local SEO for local business. Just like you, we want our company found from people looking for local SEO services. So if your reading this, you might have found this page by typing something like “SEO Williamsburg” or maybe something like “SEO in Williamsburg”. Everything about this page was optimize. I optimized the meta tags so search engines would deliver this content to you for what you were searching for. Take a look below at how the Meta Tags were created:

Title Tag:

SEO Williamsburg – Search Engine Optimization – Williamsburg – By Nine Eye

Description Tag:

SEO Williamsburg – Search Engine Optimization – Williamsburg – By Nine Eye. An SEO Company offering SEO and SEM services throughout Williamsburg and the surrounding. Get found locally and Nationally.

Keyword Tag:

SEO Williamsburg, SEO Company in Williamsburg, Search Engine Optimization, Search Engine Marketing, SEO company, SEO Company, SEO Services

Meta tags are extremely important to your Search Engine strategy. Meta tags are like the engine that runs your car. Granted you could in fact rank a page in the search engine without “Meta Tags”. You could easily build a page and start a link building campaign using text links. But the topic here is optimizing a page with onsite optimization and not link building.

Now not only have I used my meta tags correctly, I need to utilize my “H Tags”. H tags are used to define the importance of a page or a page section. They bold the text and increase the font size. “H Tags” generally start as H1, H2, H3, H4, H5 and H6. The H1 tag is usually used to tell search engine the Title of a page and should be used sparingly. Take a look below at how the “H Tags” look.

“H1 Tags” generally look something like this:

SEO Williamsburg

“H2 Tags” generally look something like this:

SEO in Williamsburg

“H3 Tags” generally look something like this:

SEO Company in Williamsburg

“H4 Tags” generally look something like this:

Search Engine Optimization Williamsburg

“H5 Tags” generally look something like this:

Search Engine Marketing Williamsburg

“H6 Tags” generally look something like this:

SEO Company

“H6 Tags” generally look something like this:

SEO Services

Matching H Tags

Now I want you to notice how each “H Tag” matches what you find in my “Page Title Tag”, “Description Tag” and “Keyword Tag”. With the exception of two keyword/pharse and that is “SEM Williamsburg” and “Search Engine Marketing Williamsburg” (I will touch on this later in the post).  “Keyword Tags” are ignored by most search engines, remember that phrase “Most Search Engines”, not all search engines are Google, Bing and Yahoo. Although I do believe if used correctly Google will recognize “keyword tags”.

Optimizing On page Content

Not only are my “H Tags” matching the “Page Title Tag”, “Description Tag” and “Keyword Tag” they also match what is on my page, meaning the on “Page Content”. Within the Page Content of this page you will find these words:

SEO Williamsburg, SEO Company in Williamsburg, Search Engine Optimization, Search Engine Marketing, SEO Company, SEO Services, SEM, Williamsburg

These are the exact words I want to rank for. I used these within the content.

SEM Williamsburg and Search Engine Marketing Williamsburg don’t match?

SEM Williamsburg and Search Engine Marketing Williamsburg don’t match don’t match because I didn’t have any room to add them to my Page Title Tag” and “Description Tag”. Although I was able to fit them into my content just like you’re seeing now. The focus wasn’t so much on “SEM Williamsburg” and “Search Engine Marketing Williamsburg” as it was on “SEO Williamsburg” and “Search Engine Optimization Williamsburg”.

I wrote this post to help local Businesses in Williamsburg rank in the search engines. A lot of times local businesses are struggling to rank in the search engines and can’t afford to hire an SEO Company to do the work for them. So this becomes my way of giving back to the communities that I do work in. With just a little proper onsite optimization most local businesses can rank for their local products and local services. This is mainly due to the fact that there is little competition in the local markets when it comes to Search Engine Optimizing. If you in a competitive market, you will need a lot more than onsite optimization. Although onsite optimization is the beginning to getting your local business found on the internet.

I hope you enjoyed this post and I hope it helps you. And if you’re looking “ SEO Williamsburg, SEO Company in Williamsburg, Search Engine Optimization, Search Engine Marketing, SEO Company, SEO Services, SEM, Williamsburg” give us a call, I know we can help.

By the way Douglas, do you see how easy this was. You can rank for anything, with very little effort. The problem is that people call themselves SEO’s who aren’t really SEO’s. To become an SEO is not rocket science, just takes a little learning. Although I will admit, I am only on the front page because the other companies just didn’t optimize themselves. Makes me look like a hero, but I’m really not.

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: SEO Williamsburg – Search Engine Optimization – Williamsburg – By Nine Eye

Author: Chaz Key


SEO Williamsburg – Search Engine Optimization – Williamsburg – By Nine Eye

Startup Business and Local SEO

Startup Business and Local SEO

One of the main issues any start up business faces is client and customer base development. But it is impossible to establish a good client base without interacting with new customers every day. Before the arrival of internet lot of the business promotions like leaflets distribution, local ceremonies sponsorship and local news paper ads were popular in order to introduce business in local market. All of these things promotion campaigns are still valid but with increasing trend of gadgetry electronics people prefer online transaction and search engine first place to start with and 87% of new online transactions are originated from search engine results.

Although new trends are observed in customers with increase of technology use but one thing persistent throughout this rapidly changing globe is that people like to purchase from local market and they will prefer any business in easy access from results for any search query. That’s why local search engine optimization is as important as global SEO and for small business. Local SEO is very crucial for start up business as they will like to get more and more business in their local area of operation.

With every passing day most of the search engine especially big name in industry like Google, Yahoo and Bing are investigating new algorithms to improve their local search engine results. Google Places, Bing Local and Yahoo Local are some of the most popular websites for local business search and they are making it more and more difficult to forge search results through spamming. That’s why many companies offering the whole world in return of cheap SEO cannot stand with their claim. With increasing war among major online marketing platform and search engines like Google, Yahoo, Facebook, Twitter, CityGrid and Yelp leave a very little room for a spammer and only quality local SEO services could bring very good organic traffic with little cost.

Factors affecting local search engine results.

· Local search engine optimization especially submission to Google Places and Yahoo Local and Bing Local. Google Places requires manual confirmation to counter spamming.

· Quality back link from Local area websites.

· Country specific keywords and country specific language, e.g. many English words are spelled differently indifferent area and submission with properly spelled keywords will bring up relevant business in results.

· Onsite contents related to local area or city along with physical address in that locality.

· Business website and address submission to local online directories and online local business databases.

· Localization: Localization can improve results for local search terms and this can be done either having country domain names or sub domain for each area.

1. Domain Names: Websites with local domain names come first, i.e. .co, .uk for UK and .com .au for Australia.

2. Sub Domain: Many companies especially multinational companies have multi directory structure which have sub website for each country or geographic area.

As it is important for every start up business to get their business listed in local search engine result that’s why it’s also very crucial to choose best SEO Company which understand local search engine and can bring durable search engine visibility. This is basic over view of local SEO for people starting new business as most of the start-up business will not have time and knowledge to understand the complexities of local search engine and they end up with expensive online marketing instead of reliable SEO services offered by reputable company.

Article Source: Promotion World

Article: Startup Business and Local SEO

Author: Nit Green Web Solutions


My views By Chaz Key:

I will say this is a well written piece, for the point being “Startup Business and Local SEO”. When it comes to local SEO for a local startup business, this article really hits the point. Local SEO is one of the last frontiers on the internet. It’s funny how everybody ignored local SEO for so many years. Although the businesses that got the head start early on have really hit a nonstop homerun. Anybody who knows me knows, I hate “SEO Snake Oil”.

So I give this article 3 stars out of 5 stars. Only because they didn’t talk about “Language Optimization” when they were talking about sub domains. So I invite Nit Green Web Solutions to do a new article about “Language Optimization”, I will even allow them to post it here on the Nine Eye Blog.

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