December 17, 2017

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Matt Cutts: Why is Google Going to Penalize Overly Optimized Sites?

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Matt Cutts: Why is Google Going to Penalize Overly Optimized Sites?

 

Why is Google Going to Penalize Overly Optimized Sites? Or as others might say “Why is Google going to penalize overly SEO’ed sites?” Spamming the spider bots just to get into Google, you’re out.

It’s another Google shake down… If you listened to a panel with Matt Cutts of Google, Duane Forrester Of Bing hosted by Danny Sullivan of Search Engine Land, you got a real earful just at the very end. Matt Cutts of Google’s own spam team made a huge announcement. “We plan to penalize overly optimized sites”. Totally putting website owners on notice.

 

Why is Google Going to Penalize Overly Optimized Sites?

It’s simple, a lot of site owners have been spamming the Google’s spiderbots just to get clicks to their site. Nothing wrong with a little extra traffic, right? The fact is, we all have to remember Google wants to send your site new traffic, but Google its users and that is a good “Google Experience” or user experience. They don’t want to send one of their users to a site and not get the what they were looking for. Just because the site had some really good onsite optimization.

 

What is an Overly Optimized Site?

Well Matt Cutts didn’t let this nugget out of the bag. But I can tell you from experience overly optimized sites come in many styles. Most of these sites have a lot of black hat SEO methods hidden in them. They are about to Get “Google Slammed”.

 

What Can Be Considered Overly Optimized?

  • Keyword Spamming

  • Title Tag Spamming

  • Meta Description Spamming

  • Meta Keyword Spamming (yes Google says they don’t pay attention)

  • Body Content Spamming (you should keep your body content or keyword density between 3.5% to 5% keyword rich)

  • Not enough content (words) on your page (try to have a minimum of 351 words)

  • Hidden Text (yep they still try to hide the text in the same color as the background)

  • Hidden Text Links

  • Duplicate content on each page

 

If you think you have, you probably have…

Seriously, if you think you have overly optimized your site, you probably have. The reason I say this is because you shouldn’t really care about why Google is going to penalize you. Just create a nice and good relevant site. Make sure your content is what people are really looking for. Create your content for your users and you will be just fine.

 

Google does not see SEO as spam. Google, Bing and all the other search engine sites really want you to optimize your site. They want you to make your site search engine friendly so they can send you new visitors. They just want to protect me, you and everybody that uses Google.


Article: Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)
Article Source: Nine Eye Interactive Media
Author: Chaz Key


Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Google’s Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam
Google's Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam

The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.

There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.

Well, Google have once and for all come out to dispel this myth in a recent video from Matt Cutts, head of the Google’s web spam fighting team.

Put simply, Matt says “No, We don’t consider SEO to be spam.” He also added that SEO is “a valid way to help people find what they’re looking for via search engines.”

Matt did mention though that there are both good and bad SEO tactics and website owners should steer clear of SEO companies that practice black hat SEO techniques. Before you get too frightened by the thought of dodgy SEO practitioners, there are plenty of good SEO companies out there (including ineedhits). Actually the majority of SEO companies practice “white hat” techniques, but, just like in any industry, there are a few rogue practitioners that you must avoid.

If you’re in the market for an SEO company to do your online marketing, here are some things you should consider before making your decision:

  • Do They Practice What They Preach?
    How high does the company’s website rank in organic search engine results? This is a great indication of the company’s abilities to perform SEO when it comes to optimising their clients’ sites.
  • Willingness to Offer Information
    If the company is secretive about their SEO practices and are not willing to answer your questions then they might be practicing some black hat SEO techniques and you should steer clear of this company.
  • Proven Experience via Examples or Testimonials
    Ask the company to provide you with some customer feedback. The company should be able to provide you with examples of sites it has successfully optimised.
  • Ongoing Reporting
    Ensure the company provides you with regular reports so you can monitor the SEO campaign every month or every quarter.
  • In house SEO
    Before hiring a company make sure that their SEO work is done in house and not outsourced to overseas sources, where the quality of work could be lower.

I have included Matt’s video below as it provides more details about Google’s stance on SEO and is well worth watching.




Article: Google’s Matt Cutts Says SEO is Not Spam
Article Source: IneedHits.com
Author: Courtney Mills


Google’s Matt Cutts Says SEO is Not Spam

“Google’s Matt Cutts Says SEO is Not Spam” – Great article and share by Courtney Mills

Google’s Matt Cutts To Present Keynote At PubCon Las Vegas 2011

PubCon - WebMastersWorld

PubCon, the premier search and social media conference and expo, has announced that Google head quality control engineer and webspam team leader Matt Cutts will present a keynote address during PubCon Las Vegas 2011, taking place on November 8 – 10 at the Las Vegas Convention Center.


PubCon, the premier search and social media conference and expo, has announced that Google head quality control engineer and webspam team leader Matt Cutts will present a keynote address during PubCon Las Vegas 2011, taking place on November 8 – 10 at the Las Vegas Convention Center.

Since 2000 Cutts has led many key webspam and engineering initiatives that have helped propel Google to becoming one of the world’s most powerful and innovative businesses, and beginning in 2004 he has been a popular and frequent PubCon speaker.

“For PubCon Las Vegas 2011 Matt Cutts will deliver a keynote address featuring his unique Google insider’s take on the current ‘State of the Engine’ and the future of search, followed by a rare uninterrupted period of Q&A time with PubCon audience members, making this a must-attend PubCon event,” said PubCon and WebmasterWorld founder and chief executive Brett Tabke.

Sign up for PubCon Las Vegas 2011 today and join Cutts, Emmy award-winning technology broadcaster Leo Laporte, Disney SEO manager Jeff Preston, CNN.com SEO coordinator Topher Kohan, Wall Street Journal in-house SEO Alex Bennert and more than 200 other top speakers featured in over 100 sessions within nine daily PubCon conference tracks.

“PubCon Las Vegas 2011 will be a week of unrivaled search and social media learning and exploration with our biggest session lineup ever, and with Cutts offering his special perspective and audience interaction you won’t want to be anyplace but sunny Las Vegas in November,” Tabke added.

Early-bird registration rates are still available for PubCon Las Vegas 2011, the biggest search and social media conference ever this November 8 – 10 in one of the world’s most exciting cities.

Learn more and register at http://www.pubcon.com

About PubCon
PubCon is a multi-track educational conference hosted by WebmasterWorld. PubCon, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at webmasterworld.com

In the U.K., contact Neil Marshall at 512-231-8107 ext 106 or engine at webmasterworld.com

For more details about sponsorship and exhibition opportunities, contact Strategic Marketing Director Joseph Morin at 512-231-8107 ext 104 or joe at webmasterworld.com

Googles Matt Cutts on PR Updates

googles-matt-cutts-on-pr-updates

Google’s Matt Cutts on PR Updates

Page Rank, or PR, was once the most vital element of ranking in Google. Over time, PR has become just one of many ranking factors. Some have noticed, however, that PR has yet to see an update in the post-Panda world, which led to some questions about whether PR was being further diminished – or even

Google’s Matt Cutts on PR Updates - One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Google’s Matt Cutts on PR Updates

discontinued – as a result of link-buying abuse or other frowned upon behavior. One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Cutts take a roundabout way of getting there, but I’ll skip to the important part: Yes, Page Rank is still a thing, it will still be updated, and there’s no current indication that it’s being diminished as a ranking factor. To explain why people haven’t seen an update since Panda, however, Cutts took the time to explain how the PageRank numbers are generated and displayed.

As it turns out, Google actually keeps track of your new PR every time a portion of the web is re-crawled, which – thanks to Google caffeine – means constantly. The PR for all the sites on the web is “stored on a bank of machines,” and all that data can be exported manually and posted to the Google Toolbar. Additionally, the PR data in Google is “real floats or scalars” that go well beyond just the 0 to 10 rank that the toolbar provides.

The reason to keep the figures more narrow and the exports less frequent go back to avoiding webmaster obsession. Google decided they didn’t want webmasters checking back in multiple times per day to figure out exactly where their PR was, and Cutts specifically emphasizes that “there’s a lot of different stuff you can pay attention to beyond just that green indicator in the Google Toolbar.”


Article Source: Search Engine Journal

Article: Google’s Matt Cutts on PR Updates

Author:


Google’s Matt Cutts on PR Updates


I thought this was a great piece by Rob D. Young. So I was inspired to go deeper into this. Make sure you read my thought on this article by reading my post A little about Page Rank. If you like the article, make sure you leave me a comment.

A little about Page Rank

I was inspired to write this post after reading “Google’s Matt Cutts on PR Updates“.  I thought this was a really interesting piece on Page Rank by Rob Young at Search Engine Journal and deserved a deeper review.

Myself and my own projects have seen a huge boost in Page Rank. This all after the big scary “Panda Update“. What I have found since the Panda Update, is that the guys that have been doing things right, really didn’t see a decrease in traffic. Some of my own projects have seen a boost in organic traffic from Google and again a boost in page rank.

Do Shortened URL’s Hurt or Help Your Rankings?

Do Shortened URL’s Hurt or Help Your Rankings?

Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign. Well good news! Finally a definitive answer from Google on whether they penalize a link (or site for that matter) that uses shortened urls:

The Good News
Straight from Matt Cutts, who is known as the voice of SEO from Google, has stated in a recent video that shortened urls will not penalize your link. This means that even though a link is shortened, you will still get the link juice. He specifically states that a shortened url will pass on page rank to the site it points to.

 


While many of us in the industry have already realized that shortened urls do pass on page rank, I decided to write about it, because I see that this is a common question being asked not only by newbies, but still many in our industry.

How Shortened URL’s Work
Now is probably a good time to go over just how one of these shortened urls work. Basically, a shortened url takes advantage of an http redirect on a home page. So a shortened url is created for a specific domain and when a person clicks on the shortened url link, it visits the original domain and then redirects to its final destination. Many of us in the industry were already aware that 301 redirects (refers to ‘permanent 301 redirect’ which is an ‘SEO Friendly’ redirect) are a common and ‘Google approved’ way of directing traffic to a new site.

Best Practices When Using Shortened URL’s
With the rise of social networking sites such as Facebook and Twitter, shortened urls have taken off and are common place. However, as I surf the web I notice occasionally mediocre or even poor usage of these shortened urls. Obviously, you can’t dictate the way users use this tool, but I have come across many links posted by web developers and marketers which are self defeating in purpose. Here are some tips on making the most of shortened urls.

Only use shortened urls when you have to. This might seem obvious, but there is no need to post shortened urls on your website or trusted assets unless the url is exceptionally long.

Generally speaking, use urls where they are common-place such as on Twitter and Facebook. If they are used on other types of sites or media, they can seem suspicious to those viewing them. As a marketer the last thing you want to do to a prospect is put a seed of doubt on whether or not it is safe to click on a link. This means that unless it’s especially necessary, try not to place shortened urls in HTML email newsletters.

Use shortened urls from known services. Not only are viewers more aware of these urls, but you never know if a fly by night shortened url company has server problems or simply goes out of business – leaving your link dead. Two services I recommend are bit.ly or Google’s own service goo.gl (pictured below).

Article Source: Promotion World

Author: Roger Janik

Article: Do Shortened URL’s Hurt or Help Your Rankings?

Edited By: Chaz Key

 

 

Sorry, folks. It’s not always about the SEO. Response from Google video, “How would a non-optimized site outrank a site which has done SEO?” – Nine Eye

Sorry, folks. It’s not always about the SEO. Response from Google video, “How would a non-optimized site outrank a site which has done SEO?”

Yesterday, Matt Cutts, Supreme Master of Google Space, Time, and SEO, posted his latest video response to a question that I thought was just priceless.



If you don’t want to play the video, the question was, “When analyzing rankings for highly competitive keywords in our industry, we have found sites not as optimized as ours (on-page), and that have few links, and little content are still ahead of us. What gives? Why are ‘un-optimized’ sites ranking so well?”

Matt provides a perfect and accurate answer to the question, in a technical sense, which I’m not going to copy here, but basically he chalked it up to a variety of unseen factors, like the fact that you can’t see all the links to a competitor’s site using the “link:” variable, etc. etc.

Look, you can get as technical with this answer as you want, but the one thing he really didn’t say in the end (and this isn’t a dig at all) is that maybe that site is just more relevant than hers. Sure, Google uses its algorithm to mimic the way a human would see something as being more relevant than another, but it still comes back to one site being more relevant than another.

You can optimize the daylights out of a site… do everything right, get the content, set the architecture, get the inbound links and still this site is sitting on top of you, probably for a very good reason.

Now, there are a whole host of goofballs that comment on Matt’s posts on YouTube and they all talk about spam and “FAIL!” and all sorts of other crazy, kooky theories like Google was some sort of shadow government. But the truth is, Google doesn’t need to BS you with their answers… the real answers are more complicated than you can imagine.

This is why we always start our relationships with new clients with an SEO audit that looks at their site with best practices in mind for our big three target areas, content, site architecture, and inbound links. Because 99% of the time, you missed something that was pretty basic. Now you have a plan, a strategy for attacking the SEO issues that are right there on the surface, and there’s a great chance it will help you move up the ranks.

But still, we can’t promise anything… and especially that you’re going to overtake your competitor for that one term that really, really bugs you. Any agency that does, it selling you snake oil and you should run away from them with a quickness.

Just please don’t try and make it sound like Google is picking on you… it just sounds pitiful (but that’s for another post).

– Jeff Ferguson

If you feel like your organic traffic is stuck and can’t figure out what’s holding you back, give us a shout and we’ll take about one of our popular SEO audits that will put you on the right path to search marketing greatness.

Jeff Ferguson is CEO of Fang Digital Marketing, a strategic consulting firm specializing in Internet marketing, and board member of the Los Angeles chapter of SEMPO, the Search Engine Marketing Professional Organization.

Article Source: Fang Digital Marketing

Article: Sorry, folks. It’s not always about the SEO. Response from Google video, “How would a non-optimized site outrank a site which has done SEO?”

Author: Jeff Ferguson

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