December 17, 2017

Googles Matt Cutts on PR Updates

googles-matt-cutts-on-pr-updates

Google’s Matt Cutts on PR Updates

Page Rank, or PR, was once the most vital element of ranking in Google. Over time, PR has become just one of many ranking factors. Some have noticed, however, that PR has yet to see an update in the post-Panda world, which led to some questions about whether PR was being further diminished – or even

Google’s Matt Cutts on PR Updates - One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Google’s Matt Cutts on PR Updates

discontinued – as a result of link-buying abuse or other frowned upon behavior. One brave individual, Rajeesh, contacted Matt Cutts to get the answer to just that question.

Cutts take a roundabout way of getting there, but I’ll skip to the important part: Yes, Page Rank is still a thing, it will still be updated, and there’s no current indication that it’s being diminished as a ranking factor. To explain why people haven’t seen an update since Panda, however, Cutts took the time to explain how the PageRank numbers are generated and displayed.

As it turns out, Google actually keeps track of your new PR every time a portion of the web is re-crawled, which – thanks to Google caffeine – means constantly. The PR for all the sites on the web is “stored on a bank of machines,” and all that data can be exported manually and posted to the Google Toolbar. Additionally, the PR data in Google is “real floats or scalars” that go well beyond just the 0 to 10 rank that the toolbar provides.

The reason to keep the figures more narrow and the exports less frequent go back to avoiding webmaster obsession. Google decided they didn’t want webmasters checking back in multiple times per day to figure out exactly where their PR was, and Cutts specifically emphasizes that “there’s a lot of different stuff you can pay attention to beyond just that green indicator in the Google Toolbar.”


Article Source: Search Engine Journal

Article: Google’s Matt Cutts on PR Updates

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Google’s Matt Cutts on PR Updates


I thought this was a great piece by Rob D. Young. So I was inspired to go deeper into this. Make sure you read my thought on this article by reading my post A little about Page Rank. If you like the article, make sure you leave me a comment.

A little about Page Rank

I was inspired to write this post after reading “Google’s Matt Cutts on PR Updates“.  I thought this was a really interesting piece on Page Rank by Rob Young at Search Engine Journal and deserved a deeper review.

Myself and my own projects have seen a huge boost in Page Rank. This all after the big scary “Panda Update“. What I have found since the Panda Update, is that the guys that have been doing things right, really didn’t see a decrease in traffic. Some of my own projects have seen a boost in organic traffic from Google and again a boost in page rank.

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