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What is the official definition of “Organic SEO” vs. “SEO”?

April 1, 2013 By 1 Comment
Unique content for each of your Product Pages - SEO Tips

Unique content for each of your Product Pages - SEO Tips

So today a friend of mine Bridget Brady ask me this question “What is the “official” definition of”Organic SEO” vs. “SEO“?” The truth is there is absolutely no short answer to this… When I felt that I had answered this question, I couldn’t believe how long this had gotten and believed it should be shared with the world to see… If you find this post a good read, republish it and link back to it… You have my permission as long as you link back to the original post.

 

 

 

 

So here is goes…

What is the “official” definition of “Organic SEO” vs. “SEO”?

Hmm… You have had me thinking about this since I seen your message in the car earlier today…  I have never been asked this. Believe it or not I have created entire workshop just around this question. But nobody has ever phrased this question as you have…

There is no short answer to this…

Here’s why…

You need to look at SEO as “ART”.

Here’s what I mean…

“Authority”

SEO starts with creating “Authority”.  But what creates “Authority”? Authority comes from other sites recognizing that you are the authority on a particular subject or maybe a category.

“Relevance”

You can’t really be the authority on a subject if your site is not relevant and creates so much “Relevance” that it becomes the “Authority” on a subject or category… If your site creates and produces so much “Relevance” on the subject that I can searching for an answer, I might link to you or pass a vote to you proclaiming you are the “Authority”.  You see you really can’t become the “Authority” until the world see’s you as the site that has created “Relevance”…  “Organic SEO” comes for creating the “Authority” and “Relevancy”…

“Transparency”

When creating “Authority” and “Relevance” this has to be done through “Transparency”. Nobody likes to believe that they were led or influenced to believe that somebody or a site is the “Authority”…   Better yet nobody wants to believe that they were influence on the fact that they found a site that was relevant to what they needed and called it the “Authority”.  Now this is where the “SEO” comes in… A good SEO will always do this through “Transparency”…

 

You see all “Organic SEO” must be done through creating ART and ART = Authority, Relevance, Transparency…

Now back to the original question “official” definition of “Organic SEO” vs. “SEO”? You can’t have “SEO” without “Organic SEO” and you can’t have “Organic SEO” without “SEO” because true SEO is an ART and it must be created…

 

Authority + Relevancy = Organic SEO and Transparency = SEO

 

Sorry for the long answer… But there is so much more to your question than one would really think.

Article: What is the “official” definition of “Organic SEO” vs. “SEO”?
Article Source: Santa Clarita SEO
Author: Chaz Key
Resources: Google; Google; Wiki

What is the official definition of “Organic SEO” vs. “SEO”?

Filed Under: Organic SEO, SEO Tagged With: ,

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

March 22, 2012 By Leave a Comment
Matt Cutts: Why is Google Going to Penalize Overly Optimized Sites?

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Matt Cutts: Why is Google Going to Penalize Overly Optimized Sites?

 

Why is Google Going to Penalize Overly Optimized Sites? Or as others might say “Why is Google going to penalize overly SEO’ed sites?” Spamming the spider bots just to get into Google, you’re out.

It’s another Google shake down… If you listened to a panel with Matt Cutts of Google, Duane Forrester Of Bing hosted by Danny Sullivan of Search Engine Land, you got a real earful just at the very end. Matt Cutts of Google’s own spam team made a huge announcement. “We plan to penalize overly optimized sites”. Totally putting website owners on notice.

 

Why is Google Going to Penalize Overly Optimized Sites?

It’s simple, a lot of site owners have been spamming the Google’s spiderbots just to get clicks to their site. Nothing wrong with a little extra traffic, right? The fact is, we all have to remember Google wants to send your site new traffic, but Google its users and that is a good “Google Experience” or user experience. They don’t want to send one of their users to a site and not get the what they were looking for. Just because the site had some really good onsite optimization.

 

What is an Overly Optimized Site?

Well Matt Cutts didn’t let this nugget out of the bag. But I can tell you from experience overly optimized sites come in many styles. Most of these sites have a lot of black hat SEO methods hidden in them. They are about to Get “Google Slammed”.

 

What Can Be Considered Overly Optimized?

  • Keyword Spamming

  • Title Tag Spamming

  • Meta Description Spamming

  • Meta Keyword Spamming (yes Google says they don’t pay attention)

  • Body Content Spamming (you should keep your body content or keyword density between 3.5% to 5% keyword rich)

  • Not enough content (words) on your page (try to have a minimum of 351 words)

  • Hidden Text (yep they still try to hide the text in the same color as the background)

  • Hidden Text Links

  • Duplicate content on each page

 

If you think you have, you probably have…

Seriously, if you think you have overly optimized your site, you probably have. The reason I say this is because you shouldn’t really care about why Google is going to penalize you. Just create a nice and good relevant site. Make sure your content is what people are really looking for. Create your content for your users and you will be just fine.

 

Google does not see SEO as spam. Google, Bing and all the other search engine sites really want you to optimize your site. They want you to make your site search engine friendly so they can send you new visitors. They just want to protect me, you and everybody that uses Google.

Article: Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)
Article Source: Nine Eye Interactive Media
Author: Chaz Key

Why is Google Going to Penalize Overly Optimized Sites? (SEO’ed Sites)

Filed Under: Google, Matt Cutts Tagged With: , , , ,

SEO Livermore, CA – Search Engine Optimization – Livermore, CA

March 12, 2012 By 1 Comment
SEO Livermore, CA - Search Engine Optimization - Livermore, CA

SEO Livermore, CA - Search Engine Optimization - Bill Davis

SEO Livermore, CA – Search Engine Optimization – Livermore, CA

SEO Livermore, CA - Search Engine Optimization - Livermore, CA

Search Engine Optimization Tips for Livermore, CA

Remember, your reading this because this page was optimized by Nine Eye Interactive Media!

Nine Eye Interactive Media offers SEO services through Livermore, CA and the surrounding area. While concentrating on Local SEO for local business. Just like you, we want our company found from people looking for local SEO services. So if your reading this, you might have found this page by typing something like “SEO Livermore, CA” or maybe something like “SEO in Livermore, CA”. Everything about this page was optimize. I optimized the meta tags so search engines would deliver this content to you for what you were searching for. Take a look below at how the Meta Tags were created:

Title Tag:

SEO Livermore, CA – Search Engine Optimization – Livermore, CA

Description Tag:

SEO Livermore, CA – Search Engine Optimization – Livermore, CA – By Nine Eye. An SEO Company offering SEO and SEM services throughout Livermore, CA and the surrounding. Get found locally and Nationally.

Keyword Tag:

SEO Livermore, CA, SEO Company in Livermore, CA, Search Engine Optimization, Search Engine Marketing, SEO company, SEO Company, SEO Services

Meta tags are extremely important to your Search Engine strategy. Meta tags are like the engine that runs your car. Granted you could in fact rank a page in the search engine without “Meta Tags”. You could easily build a page and start a link building campaign using text links. But the topic here is optimizing a page with onsite optimization and not link building.

Now not only have I used my meta tags correctly, I need to utilize my “H Tags”. H tags are used to define the importance of a page or a page section. They bold the text and increase the font size. “H Tags” generally start as H1, H2, H3, H4, H5 and H6. The H1 tag is usually used to tell search engine the Title of a page and should be used sparingly. Take a look below at how the “H Tags” look.

“H1 Tags” generally look something like this:

SEO Livermore, CA

“H2 Tags” generally look something like this:

SEO in Livermore, CA

“H3 Tags” generally look something like this:

SEO Company in Livermore, CA

“H4 Tags” generally look something like this:

Search Engine Optimization Livermore, CA

“H5 Tags” generally look something like this:

SEO Company

“H6 Tags” generally look something like this:

SEO Services

 

Matching H Tags

Now I want you to notice how each “H Tag” matches what you find in my “Page Title Tag”, “Description Tag” and “Keyword Tag”. With the exception of two keyword/pharse and that is “SEM Livermore, CA” and “Search Engine Marketing Livermore, CA” (I will touch on this later in the post).  “Keyword Tags” are ignored by most search engines, remember that phrase “Most Search Engines”, not all search engines are Google, Bing and Yahoo. Although I do believe if used correctly Google will recognize “keyword tags”.

Optimizing On page Content

Not only are my “H Tags” matching the “Page Title Tag”, “Description Tag” and “Keyword Tag” they also match what is on my page, meaning the on “Page Content”. Within the Page Content of this page you will find these words:

SEO Livermore, CA, SEO Company in Livermore, CA, Search Engine Optimization, Search Engine Marketing, SEO Company, SEO Services, SEM, Livermore, CA

These are the exact words I want to rank for. I used these within the content.

SEM Livermore, CA and Search Engine Marketing Livermore, CA don’t match?

SEM Livermore, CA and Search Engine Marketing Livermore, CA don’t match don’t match because I didn’t have any room to add them to my Page Title Tag” and “Description Tag”. Although I was able to fit them into my content just like you’re seeing now. The focus wasn’t so much on “SEM Livermore, CA” and “Search Engine Marketing Livermore, CA” as it was on “SEO Livermore, CA” and “Search Engine Optimization Livermore, CA”.

 

SEO Livermore, CA - Search Engine Optimization - Livermore, CAI wrote this post to help local Businesses in Livermore, CA rank in the search engines. A lot of times local businesses are struggling to rank in the search engines and can’t afford to hire an SEO Company to do the work for them. So this becomes my way of giving back to the communities that I do work in. With just a little proper onsite optimization most local businesses can rank for their local products and local services. This is mainly due to the fact that there is little competition in the local markets when it comes to Search Engine Optimizing. If you in a competitive market, you will need a lot more than onsite optimization. Although onsite optimization is the beginning to getting your local business found on the internet.

I hope you enjoyed this post and I hope it helps you. And if you’re looking “ SEO Livermore, CA, SEO Company in Livermore, CA, Search Engine Optimization, Search Engine Marketing, SEO Company, SEO Services, SEM, Livermore, CA” give us a call, I know we can help.

Have Fun,

Chaz Key

 

Article Source: Nine Eye
Article: SEO Livermore, CA – Search Engine Optimization – Livermore, CA

Author: Chaz Key

SEO Livermore, CA – Search Engine Optimization – Livermore, CA

Filed Under: SEO Livermore Tagged With: , , , ,

Don’t Stop at SEO

January 24, 2012 By 2 Comments
Don't Stop At SEO by Natalie MacLees

Don’t Stop at SEO

Don't Stop At SEO by Natalie MacLees

Don't Stop At SEO by Natalie MacLees

Hands-down, I think the most common request I get when either building someone a new site or updating an old one is to make sure the site is Search Engine Optimized (SEO). It can’t be denied – Search Engine Optimization is important. So important, in fact, that Purple Pen Productions includes Search Engine Optimization in every project that we do.

But, Search Engine Optimization isn’t everything you can do to promote your site. SEO is just the beginning. Don’t spend a bunch of money and time on building a SEO site only to let it lie unused without much traffic. Here are some other important strategies for promoting your site and getting traffic.

Local Tools

People are relying on the internet more and more to help them find local businesses – restaurants, hair stylists, pet sitters, etc. Make sure you’re easy to find. Both Google and Yahoo offer easy ways to list your business on their maps so that customers searching your neighborhood for your business will find you.

Social Profiles

Chances are, you’ve got a number of public profiles with social networking sites – Facebook, LinkedIn, Twitter, etc. Make sure your web site is mentioned in all of your public profiles. Make it easy to get to your site when someone finds you online.

Participate in the Community

No matter what topic you’re interested in or what business you’re in, I can practically guarantee that there’s a thriving blog community around it. Use blog search tools like Google Blog Search to find blogs in your area of interest. Head over and read the articles posted. When appropriate, leave professional, respectful comments. Comments left on other blogs can nearly always be set up to link back to your own site. If the other faithful readers like what you have to say, you can be sure they’ll follow your link and check out your site. The bonus is that you already know they’re interested in the topic.

You can also participate by having a professional blog of your own, either as your business web site, or as a part of your business web site. If you’re not much of a writer yourself, you can hire either a copywriter to write your articles for you, or you can hire a copy editor to take your notes and rough drafts and turn them into polished articles.

Traditional Media

Just because we’re in the midst of a web revolution, don’t discount traditional media. If you do any kind of advertising – television commercials, radio spots, newspaper or magazine ads, etc. – be sure that you’re always mentioning your web site address. People who want a little more information will have an easy way to find out more about you without being worried about being intimidated by a sales pitch. Also, make sure that anything you print for your business, from business cards to catalogs and brochures, has your web address printed on it.

Email Signature

No matter how you handle your email, there’s a way to program a signature automatically to the bottom of your emails. For your professional email, make sure this includes all the relevant contact information for your business along with, you guessed it, your web address.

Newsletter

Many businesses create a free email newsletter for their customers and potential customers. To encourage people to sign up, ask them to sign up in person when they visit your business or make a free online offer for those that sign up from your web site. Be clear about what people can expect when they sign up – will you email updates, new product information, coupons and deals? How often?

Once you’ve built an email list to send your newsletter to, be respectful. If you said you’d send out newsletters once a month, don’t start sending daily emails. Don’t add people to your list without their permission.

In Conclusion – Don’t Stop at SEO

No one can deny that Search Engine Optimization is important, but don’t forget that it’s not the be-all and end-all of driving traffic to your site and getting new customers. SEO-only strategies fall short because they market only to the people who are already looking for you. Of course it’s important that those customers find you, but it’s even more important to get your message out to the customers who don’t even know you exist yet. Look for new opportunities to promote your site and business – you’ll find them nearly everywhere you look.

 

Article: Don’t Stop at SEO
Article Source: PurplePen.com
Author: Natalie MacLees

My Notes about Don’t Stop at SEO:

The truth is not only “Don’t stop at SEO”, but don’t stop any of your marketing campaigns. If you put all your eggs in one basket, you might find yourself with no eggs.

Part of me, the SEO side of me wanted to make a point. It’s is now 2:38 January 24, 2012 and I thought this article should be seen by the masses. But as I read through the article, it wasn’t optimized to found by search engines. Why would anybody want to go through all the time to build a website, write content, pay for web hosting and not be found? But this happens all the time. Search Engine Optimization should be a key factor in your business strategy. If you don’t optimize your site, nobody will ever find you…

 

Don’t Stop at SEO

You decide…

Don’t forget to leave me a comment…

Filed Under: SEO Tagged With: , , , ,

Google’s Matt Cutts Says SEO is Not Spam

November 4, 2011 By 2 Comments
Google's Matt Cutts Says SEO is Not Spam
Google's Matt Cutts Says SEO is Not Spam

Google's Matt Cutts Says SEO is Not Spam

The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.

There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.

Well, Google have once and for all come out to dispel this myth in a recent video from Matt Cutts, head of the Google’s web spam fighting team.

Put simply, Matt says “No, We don’t consider SEO to be spam.” He also added that SEO is “a valid way to help people find what they’re looking for via search engines.”

Matt did mention though that there are both good and bad SEO tactics and website owners should steer clear of SEO companies that practice black hat SEO techniques. Before you get too frightened by the thought of dodgy SEO practitioners, there are plenty of good SEO companies out there (including ineedhits). Actually the majority of SEO companies practice “white hat” techniques, but, just like in any industry, there are a few rogue practitioners that you must avoid.

If you’re in the market for an SEO company to do your online marketing, here are some things you should consider before making your decision:

  • Do They Practice What They Preach?
    How high does the company’s website rank in organic search engine results? This is a great indication of the company’s abilities to perform SEO when it comes to optimising their clients’ sites.
  • Willingness to Offer Information
    If the company is secretive about their SEO practices and are not willing to answer your questions then they might be practicing some black hat SEO techniques and you should steer clear of this company.
  • Proven Experience via Examples or Testimonials
    Ask the company to provide you with some customer feedback. The company should be able to provide you with examples of sites it has successfully optimised.
  • Ongoing Reporting
    Ensure the company provides you with regular reports so you can monitor the SEO campaign every month or every quarter.
  • In house SEO
    Before hiring a company make sure that their SEO work is done in house and not outsourced to overseas sources, where the quality of work could be lower.

I have included Matt’s video below as it provides more details about Google’s stance on SEO and is well worth watching.


Article: Google’s Matt Cutts Says SEO is Not Spam
Article Source: IneedHits.com
Author: Courtney Mills

Google’s Matt Cutts Says SEO is Not Spam

“Google’s Matt Cutts Says SEO is Not Spam” – Great article and share by Courtney Mills

Filed Under: Chaz Key, Google, Matt Cutts Tagged With: , , ,

Why I should hire an SEO Firm?

July 20, 2011 By Leave a Comment
Search Engine Optimization - That Works

Search Engine Optimization - That WorksFood for Thought:

Why I should hire an SEO Firm?

A Business owner of Real Estate Company wakes up in this advertised bed of which he got a great deal on the Internet by searching on Google.com “Good deals on Beds in Los Angeles”

To his advertised coffee maker, that makes the very best coffee in the world. He is so proud of his coffee maker that he bought on the Internet by searching on Google.com “Coffee Maker Reviews”.

The Business owner thinks: “How do I get more business from the Internet, I Nine Eye Interactive Media - Search Engine Optimization - That Works!have made the best Web Site for my business and spent thousands”.  He found the best Web Designer by searching on Google.com “Web Design Los Angeles” He only wanted the best….

The Business owner never considers Search Engine Optimization to optimize his site or hiring a SEO (Search Engine Optimization) Firm to optimize his Web Site about selling real estate in his home town.

He decides it’s time to brush his teeth with his remarkable Electric tooth brush that he purchased on the internet by searching on Google.com “Electric Tooth Brush” and “Electric Tooth Brush Reviews”. He is so proud of his tooth brush; he only wants the very best.

The Business owner still thinks: “How do I get more business and more leads from the Internet, I have made the best web site for my business and I spent thousands”. Yet he still refuses to optimize his Company Web Site for his keywords.

He then gets into his advertised car that he found on the Internet by searching on Google.com “Cars with the Best MPG” and then narrows his search down to “Hybrid Car Reviews”.  He is so proud of his car; he only wants the very best.

The Business owner boasts about how cleaver he is on finding the very best on the Internet. He knows how to get the best prices, only the top of the line products. Because, he knows he only wants the very best and yet he never considers Search Engine Optimization for optimizing his Company Web Site to be the very best.

The Business owner still thinks: “My competition is really booming on the internet and continues to think; “I have hired the very best Web Designers to build the very best Web Site.” Although he still refuses to optimize his web site or hire an SEO Firm to make him the very best!

At this point he has gotten so discouraged, he’s just not producing enough sales in his market to keep his business going.  He is so good at searching on the internet; he knows how to find the very best. He decides, I am going to search for the very best Real Estate Company to Work for and hopes there hiring. So he searches on the Internet “Real Estate Company” and thousand of nothing comes up. Now he narrows down his search to “Valencia Real Estate” and says “I have found the very best Real Estate Company to Work for, they were on the first page of Google and if there on the Front page of Google, they must be the best”.  Not only were they on the first page of Google, I only have to drive 5 minutes to work.

Needles to say the business owner who never optimized his web site, for search engines to find him. So he pulled the plug on his Web Site and reported to work for the very best company that was Search Engine Optimized for exactly what he was looking for.

He only wanted the very best….

Article: Why I should hire an SEO Firm?
Article Source: Nine Eye Blog
Author:

Why I should hire an SEO Firm?

SEO Los Angeles

Filed Under: Chaz Key Tagged With: ,

SEO Mistakes Suck!

June 29, 2011 By Leave a Comment
SEO Mistakes - Suck!

SEO Mistakes – Suck!

Wow! Got my ass kicked on a live webinar tonight… Very humble moment. Normally I would do a live ranking on Google and take the front page like it was nothing.  The search term “SEO Bakersfield” or “SEO in Bakersfield“, this was child’s play. I had already looked at the competition, there was none, didn’t exist.SEO Mistakes - Suck!

So what was the real problem? Well after being very humble, I went back and looked at the page. And son of a bitch! When I copied and pasted, I accidentally copied the old links from my last webinar.

So here’s what I mean

My last webinar was about taking the front page for “SEO Lubbock” and “SEO in Lubbock” Which I did in about 10 minutes and by the next day I was sitting at #2 or #3.  So I just copied the template I had been using each time to take these markets. Just before I copied the template I had been using, I didn’t change the text links.

Yes the almighty text links

You see the keywords that I had used “SEO Bakersfield” and “SEO in Bakersfield” were accidentally linked to the pages for “SEO Lubbock” and of course “SEO in Lubbock”. Had I just taken a couple of extra minutes and looked over my work, I would have so noticed this right away.

Now the SEO Mistakes!

I didn’t check it before I published it. This ultimately lead to my “SEO Mistakes”. Which ultimately lead to my work not ranking immediately like it should have! Like I said if I had taken more time to prepare and check my work, I would have ranked just like usual.

I little off subject here. I remember this one time when I was remodeling my bathroom and I wanted a bigger bathroom. Well I was in a hurry, my twin boys were about to be born, I had to finish this project. Well to enlarge my bathroom, I had to reroute my water pipes for my pool. Wow what a mistake! When I rerouted the pipes, I placed a elbow just under where the new shower was going. Needless to say, I didn’t check, I just buried it and didn’t think about it ever leaking. About a week later, I notice my pool was getting very low. You see I already buried the pipes and installed the shower. Ultimately I had to rip out the shower, break the concrete and start all over. I fixed it, but what a pain in the ass. If I would have taken just a few more moments to look for the mistakes…

Fixing my SEO Mistakes

Well at least when you make an SEO mistake, you don’t have to do so much work. So in this case, I am deleting the original post I did on the webinar for “SEO Bakersfield“. Doing it correctly.

Learn from my mistakes if you can. Check your work, before you go in front of a hundred people and say “look at me, what a great SEO I am”. The fact is this could have been avoided. I am sure this won’t be the last SEO mistake I will ever make, but this could have been avoided with a little care and a little caution.

Have Fun and Good Luck,

Chaz Key

 

Article Source: Nine Eye

Article: SEO Mistakes – Suck!

Author:

SEO Mistakes – Suck!

Resources: Google,  Wikipedia
Filed Under: Chaz Key Tagged With: ,

What The New ICANN Domain Names Mean For Google Rankings & SEO: Nothing

June 20, 2011 By Leave a Comment
Icann Domain Names

What The New ICANN Domain Names Mean For Google Rankings & SEO: Nothing

ICANN – the organization in charge of internet domain names – has approved plans that may create hundreds or thousands of new “top level domain names.” I’ve seen some reports Icann Domain Namesalready that this will help with search engine optimization. It won’t. It’ll just enrich some new TLD owners at the expense of brands who will now spend even more to fight cybersquatting.
The New Domain Names Are Coming
ICANN is the Internet Corporation For Assigned Names And Numbers, and it oversees the world’s domain name system. In its wisdom, it decided yesterday that the 22 generic top level domain (gTLD) names we have at the moment — things like .com, .org and .net — aren’t enough. More are needed.
ICANN doesn’t have anything up in its news section or its blog on this yet, but within its press room area, there’s a news release (PDF format) with more details, which in turn leads to a helpful fact sheet (also PDF).
Winners & Losers
For $185,000, businesses or organizations can apply for to run their own gTLD. If Apple, Google or Facebook wanted to have .apple, .google and .facebook names, that now becomes possible. That could be pretty cool for companies that want to have domain names that fully reflect their own brands.
Of course, not everyone will necessarily be granted a top level domain name. Who gets lucky depends on what ICANN decides. Smaller brands — which are brands nonetheless — won’t be able to afford the names. Who gets to have hot generic names like .money or .tickets will be decided, to my understanding, solely by ICANN.
What happens when two companies with the same trademark both decide they want the same top level domain remains to be seen. Who gets to be .giants — the San Francisco Giants baseball team or the New York Giants football team. Maybe they could play each other. And those are the only organizations out there with a claim to the Giants name, right?
Domain Names & SEO
In terms of search engines and SEO, so far, I haven’t seen ICANN itself say anything directly about how the new names might be helpful. But my experience in watching the release of longer 63-character domain names back in in 1999, as well as the release new names in the 2000s such as .biz and .mobi, tells me that others will soon be making all types of SEO claims about the new names.
Bottom line — the new names will almost certainly mean nothing special to search engines. They won’t have any super ranking powers. If you managed to get .money, that doesn’t mean you’ll rank tops for money-related terms any more than people with the existing .travel domains do well for travel — because they don’t.
Go do a search for “travel” now or any popular travel-related term on Google. Count the number of times you see sites coming up with .travel in their domain name. You won’t need more than one hand. You probably one need more than one finger. You probably won’t need any fingers at all.
Search engines like Google and Bing give no particular credit or boost to generic top level domain names in general. They don’t say, “Hmm, .com — that’s more important than .net, give it a boost.” They don’t say “Hmm, .travel, boost any site with that over other travel sites.”
Search engines do use country-specific domain names, when these can be trusted, as a signal for making content tailed to a particular country. Many UK web sites use the .uk domain. It’s a trust worthy signal.
In contrast, many non-Libyan or non-Tuvalu businesses make use of the .ly and .tv domain names intended for those countries. As a result, those are a less-trustworthy signal of whether a site is from those countries. That’s why other signals such as links have to be used.
So the new domain names? Sites will do well with them not because they have a tasty top level domain like “.travel” but because particular sites might get enough links and other signals pointing at them to do well.
In the end, the domain names do present new opportunities for some businesses. A few companies are going to get very rich off of this. Some are going to wonder if they need to buy their names again with all these new spaces to avoid cybersquatting.
But from an SEO perspective, be calm. Having a new name won’t rocket you to success; not having one doesn’t doom to you never being found.
To learn more about SEO and ranking signals, see our guides below:
Article Source: Search Engine Land

What The New ICANN Domain Names Mean For Google Rankings & SEO: Nothing

Filed Under: News Tagged With: , , , ,

My Review Of: “Search Engine Optimization worth the investment”

June 19, 2011 By Leave a Comment

My Review Of: “Search Engine Optimization worth the investment”

Well let me start with saying DUH! Not duh to the article it’s self. Duh to anybody who is not starting with basic SEO – Search Engine Optimization. Optimizing your site is just the beginning to having a successful brand online. Years ago business owners used websites as a online business card or some sort. That is so not the case anymore. Myself as a local SEO, understand the power of Search Engine Optimization. Most may or may not know this but, Nine Eye Interactive Media does not have a advertising budget! That’s right zero advertising budget. Our clients find us online just like they want to be found online. With a little Search Engine Optimization, you can go a long way. I write about SEO tips and how to get listed on Google Maps from time to time and if businesses or the people behind the business would just follow these simple steps, they would see a huge change in their website presence on the internet in just a short amount of time.

Part of this article that I really love – “The Excuses” – I believe Dana did a really good job at pointing out all the excuses people use as to why they don’t optimize their website.

The two I love the most:

  • “My Web designer said they did that ‘search engine stuff.’ ”
  • “My Web designer didn’t say anything about it.”

Web Designers don’t know crap about SEO, well maybe I should say Most Web Designers don’t know crap about SEO! Web Designers make pretty websites, they make websites function. But we all know Google does not care about pretty websites. Remember Spider Bots are blind, they can’t see how good your site looks. They can only read what is on your site only if you made it possible to read!

I really enjoyed this article by Diana Ratliff, well written and hit the point.

I will end my review with the way she ended her article:

What are you waiting for?

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: My Review Of “Search Engine Optimization worth the investment”

Author: Chaz Key

My Review Of: “Search Engine Optimization worth the investment”

 

Don’t forget to read the article here: Search Engine Optimization worth the investment

Filed Under: Chaz Key Tagged With: , ,

Search Engine Optimization worth the investment

June 19, 2011 By Leave a Comment

Search Engine Optimization worth the investment

Which is smarter — investing your ad budget where someone “might” look or investing it where they “do” look?

Which is easier? Trying to divert someone’s attention to your business when they’re focused elsewhere or grabbing their attention when they’re looking for what you do?

Which is cheaper? Spending $1,000 to get 1,000 visitors to your site right now or spending $1,000 to get 500 visitors per month to your site for the next six months?

All else being equal, the smarter, easier, cheaper solution to getting prospects to your website is search engine optimization, or SEO. Why? Because the best time to be found is when someone is looking, and the place they look is on the first page of Google.

So why haven’t you hired an SEO expert? Here are some of the objections I encounter when discussing SEO with prospects, and my answers.

“I don’t understand SEO.”

I don’t understand taxes. Or why my washing machine makes funny noises. That’s why I go to an expert I trust.

“My Web designer said they did that ‘search engine stuff.’ ”

If your Web design company understands how search engines work, then yes, your “onsite” optimization is probably just fine.

But that’s usually not enough; external factors such as how many other sites link to yours play an even bigger role. Most Web design companies don’t do that type of SEO work.

“My Web designer didn’t say anything about it.”

They probably hoped you wouldn’t ask.

“I just assumed my site would pop right up; that’s why I had it built!”

Most Web designers are just that — designers — not search engine experts. They do what they’re good at, which is building you an attractive, organized site that provides information about your company.

Getting that site to rank in Google is not part of the job description. Much SEO work is done after a site is finished, by a separate company or expert.

“I’d rather stick with what I’m doing now.”

If it’s working well for you, congratulations! But you’re not interested in more business? Just last month, there were 720 searches in Google for some variation of “chiropractor” in Columbia, 320 searches for roofing, 18,100 for apartments, 4,400 for real estate and 390 for plumber. You don’t want to reach those prospects?

 

“My site is ugly/outdated. No sense doing it now.”

Start your SEO while your site is being redesigned. By the time it ranks well, the new version will be live.

“It’s too expensive.”

Only if the profit is less than the cost, right? If you could spend $1,000 to get a client worth $4,000, would you do it?

Also — let’s compare SEO costs to costs such as Adwords, Google’s pay-per-click program. SEO costs vary, but let’s say you’re a chiropractor, and you’ve budgeted $500 per month for six months to get your site ranking higher. That’s $3,000 total.

Google’s estimated average cost-per-click for “chiropractor Columbia MO” is $4.38. That means every time someone clicks on your ad, you’re charged that much money. If 720 people click on your ad, that’s $3,153.60 for one month — or $18,921.60 total for six.

And although SEO should be seen as a continuing expense, results usually last a long time. The initial push to get the site to rank is usually the longest, most expensive part; it’s easier to keep a site ranking high than get it there.

“SEO takes too long. I need customers now.”

Yes, getting your site to the top might take some time. But there are ways to speed up the SEO process, and I might be able to get your Google Places listing on Page 1 within a week. And if you don’t get started, you’ll never get there.

“I don’t know who to trust.”

You might have heard stories of “black-hat” tactics that get your site banned from Google. Look for proof of expertise, ask for references, and if you don’t know SEO, make sure you have a friend on the Web who does.

“I tried SEO. It didn’t work.”

Maybe you hired an SEO company before and were unimpressed by the results. It’s hard to say why; perhaps the company didn’t know what they were doing.

Maybe you didn’t run your campaign long enough; the sites you need to beat might be pretty firmly entrenched.

If your site is new, it takes time, work and a smart strategy to outrank an older site with lots of pages and backlinks.

Your SEO person has no way of predicting, either, what Google will do, your competitors will do or even what you will do. I’ve had clients make website changes that mess up what I’m tracking. One even deleted a page I was building links to.

Your website cannot generate a profit for your business if your prospects aren’t finding it. Assuming you have a good offer, getting a prospect to your site is one of the best investments you can make in the growth of your business.

Shift your marketing budget around a bit if you need to, but make SEO a priority. What are you waiting for?

Diana Ratliff has been involved in Internet marketing since 1999 and operates YourFriendOnTheWeb.com, a local Web design and marketing business. Reach her at diana@yourfriendontheweb.com.

Reach Diana Ratliff at diana@yourfriendontheweb.com.

This article was published on page A4 of the Saturday, June 18, 2011 edition of The Columbia Daily Tribune.

 

Article Source: The Columbia Daily Tribune

Article: Search Engine Optimization worth the investment

Author: Diana Ratliff

Search Engine Optimization worth the investment

 

My Review Of: “Search Engine Optimization worth the investment”

Well let me start with saying DUH! Not duh to the article it’s self. Duh to anybody who is not starting with basic SEO – Search Engine Optimization. Optimizing your site is just the beginning to having a successful brand online. Years ago business owners used websites as a online business card or some sort. That is so not the case anymore. Myself as a local SEO, understand the power of Search Engine Optimization. Most may or may not know this but, Nine Eye Interactive Media does not have a advertising budget! That’s right zero advertising budget. Our clients find us online just like they want to be found online. With a little Search Engine Optimization, you can go a long way. I write about SEO tips and how to get listed on Google Maps from time to time and if businesses or the people behind the business would just follow these simple steps, they would see a huge change in their website presence on the internet in just a short amount of time.

Part of this article that I really love – “The Excuses” – I believe Dana did a really good job at pointing out all the excuses people use as to why they don’t optimize their website.

The two I love the most:

  • “My Web designer said they did that ‘search engine stuff.’ ”
  • “My Web designer didn’t say anything about it.”

Web Designers don’t know crap about SEO, well maybe I should say Most Web Designers don’t know crap about SEO! Web Designers make pretty websites, they make websites function. But we all know Google does not care about pretty websites. Remember Spider Bots are blind, they can’t see how good your site looks. They can only read what is on your site only if you made it possible to read!

I really enjoyed this article by Diana Ratliff, well written and hit the point.

I will end my review with the way she ended her article:

What are you waiting for?

Have Fun,

Chaz Key

Article Source: Nine Eye

Article: My Review Of “Search Engine Optimization worth the investment”

Author: Chaz Key

My Review Of: “Search Engine Optimization worth the investment”

 

Don’t forget to read the article: Search Engine Optimization worth the investment

Filed Under: News Tagged With: , ,
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